Quick Moments

Inspiring Female Entrepreneur - Karen Darby

2008-12-20T22:40:00.000-08:00

I've just discovered this wonderful entrepreneur from the UK called, Karen Darby. Here's a woman says she felt she knew she wanted to run her own business from around the age of 8. She took on lots of jobs as a youngster, and lied about her age to get a job at a laundromat. She set up her own telemarketing company at the age of 22, and after 7 years had 200 employees and was making 4 million pounds. In the 90's she had two kids and started to work for herself again, training up customer call centers. In 2003 she set up a new business called, 'simplyswitch'. She was thoroughly passionate about the business as it was responsible for helping people get a good deal on switching between services (phone, energy, etc). She loved the business, and finally decided the time to sell the company in 2006 for 22 million pounds (approx $44M). Below is her list of top tips for success, and here's a link to a terrific interview with her - full of much sound advice and wonderful insight on the why behind her decisions.

Here's her tip list to succeed as an entrepreneur.

Do what you love
Create a white hot burning desire
Create leverage – commit to doing something with determination
Maintain a laser beam focus on your business idea
Use someone else’s money – seek funding opportunities
Be a rhino – learn how to handle rejection
Employ smart people + network like crazy – surround yourself with a strong team
Be enthusiastic
Live the brand – you are the best possible PR for your company
Give yourself a check up form the neck up on a regular basis
Hypnotize yourself – tell yourself you’re wonderful and your ideas are
wonderful
Know when not to listen – especially to negative comments
Double your failure rate
And remember most of all - timing is everything.

Transferring Passion for Shoes to Technology? How Could That Be Possible?

2008-12-16T21:40:00.000-08:00

Christina Tynan-Wood writes a simple yet direct article on why there aren't more women in technology and why they are needed on the Product Design and Development site. She recounts a time in 1996 when she was the @home technology editor for PC World, and after spending time with the 'suits' presenting new home computers asked why they were so ugly if they were for the home. At that time she was brushed aside. Yet, really home PC for the home should be more attractive - she had a point. She mentions that while men may say that women are the ones who are fussy about trend and color in fact men are actually possibly more fussy. Women put up with the black technology that is obviously geared to men's decor, whereas make it for women and men won't use it. (Isn't this true of women being more accommodating of seeing block buster male movies, than insisting taking partners to women movies? - too darn accommodating is our problem at times).

So yes, she says today it's more important than ever that we speak up and let it be known we want choice. I love her comparison to shoes. Have technologists not realized how much insane money women spend on shoes - it's completely irrational spending but a wonderful defining experience. And thank you Christina also for saying that we can't say what those technologies will look like because we don't have a room full of women designing the technologies. A possible example is some research done at HP Labs, where they have used their color matching technology to assist women in finding the perfect foundation make-up shade - this is applying technologies previously used for color copiers for more creative uses - yes there were women in the room when the idea came up.

Make the Path Easier for Next Gen

2008-12-16T09:17:00.001-08:00

So 40% of all businesses in America are owned by women, but only 20% of the women owned businesses make more than $1M. Of those that are making the big money 80% of them say they belong to a formal business organization or network. Making those connections, networking and getting mentoring truly make a difference. If you have an opportunity to provide a helping hand to women owned businesses do - it makes a difference. Rivea Lesonsky, in a Bizjournals post, points to the need to pass on experience and assistance and don't make those that follow in your footsteps have to learn all the mistakes themselves because there was no one to teach you. How true that is. I am committed to working the change of empowering women to be who they are and achieve what they desire, and know it will take more than a lifetime to succeed. I do it to make a path a little less challenging for my daughters.

Women Are Better Marketers. What Does That Mean?

2008-12-11T08:43:00.000-08:00

Here's a comprehensive article on why women make better marketing people than men from Branding Strategy Insider. The author even drives home the point that when you look in most marketing departments, sure the most highly paid marketer is probably going to be a guy but the actual best marketer is likely to be a woman. What does that tell us?

The article has so many complimentary points as to why you'd want a woman as your marketer, and so much resonated in general with the world I have worked in, like, males tend to want to step into the limelight when product launches are heralded, whereas women are more about the right people being forward to represent the brand. A fine example was given in Rose-Marie Bravo, chief executive of Burberry. She hired a designer, creative director to become her spokesperson for the brand whenever the press needed to engage in brand rather than step into the limelight herself. Right thing for the brand, but would a guy have been as willing to take a back seat?

One take away from the article should be for women in marketing to have confidence and ask for more recognition - you are worth it.

No Movement for Women in Top Earner Numbers

2008-12-10T14:04:00.000-08:00

New numbers came out today looking at the percentage of top earners that are women in the US - and that percent would be .... 6.2% which is basically the same number as last year 6.7%. (Catalyst). Across the board there were no gains in number of directors on board of companies (15.1%), and number of corporate officer positions being held by women (15.7%).

The manager of the research is optimistic change is in the air in a good way for women next year but not based on fact but their feeling about how Obama is making up his cabinet with women and minorities. Unfortunately I am not as optimistic given the economic climate. As jobs become fewer, opportunities close, and the need for a strong network will be more important than ever.

Strong correlation between female senior executives and strong financial performance

2008-09-30T22:00:00.000-07:00

A piece of research by McKinsey suggests that there is a strong correlation between having high numbers of women senior executives and stronger financial performance. Companies with this make-up also have a stronger opportunity to draw from a larger talent pool as talent is in short supply.

Unfortunately I don't have access to the research at the moment, but I will be on the look out for additional quotes from this particular study. It's not the first time there have been positive correlations between financial performance and having women senior executives in the company. However the more data we have to support this situation the better and the more diverse the types of company the better. The previous research I saw was based primarily on the financial industry.

More Products Aim at Female Audience

2008-09-24T21:59:00.000-07:00

Oooooh two new products targeted at women, how do you like them?

First is a wrist watch from Sony Ericsson that has built-in blue tooth. As someone who still doesn't really use a cell phone (long story, but so far has worked to my advantage) I'm not sure how to rate it, however the features are cool in the way that I use to think being a spy could be a glamorous adventurous job - I'd glance at my watch to see who is calling on the phone. It will also vibrate when a text is sent, and can hook up to a blue-tooth ear piece to accept a call. However I'm not entirely sure on the watch design - I may lack cell phone cool, but I happen to be a watch wearer and these don't really hit my bar for trendy watches. HOWEVER - I credit companies for trying to address the female audience, we're a tough crowd but when they get fashion and technology in sync someone is going to have a huge success.
Next up is Audio Technica headphones, they claim designed for women. They come in an array of different colors, and colorful tins to keep the earbuds in. They claim to be with 'superior comfort designed for women' but the proof is in women finding them comfortable - I would hate to think someone launched into a new range of hardware without considering the anthropomorphic differences of the audience they're targeting.

So two product areas where companies are trying to blend technology and fashion to address women. I'd like to meet their engineering/design teams to understand the gender mix of the groups - are these products designed by men for women, or mix gender teams?
Bottom-line -- keep trying the innovations aimed at women, I really appreciate it.

Traditional views of women's roles by men have implications for women's careers

2008-09-23T18:26:00.000-07:00

As this research is out there I feel I need to comment on it, though I have a lot of questions about the sample of the population studied and details of the study. Research from the University of Florida reports that men with more traditional views of women will get higher pay than men with more gender equality views.

I would be interested to delve into their political beliefs and also the type of homes they grew up in and the roles their parents played (both working or not, single). I would also like to see information on salaries that compare women with stay-at-home husbands compared to women with working husbands. I have been surprised by how many senior women I've met whose husband are at home.

The participants in the study are between 39 and 47 years old. They had to rate statements on gender roles. The difference in salary was$8500 between men with a traditional view, and those with less traditional views.

In a less generous mood I might wonder how many women did these men step on to move on up the ladder, and how many are they blind to potential to grow after them. This does have implications for impacting women's careers but I need to see the complete study to know what we're truly discussing here.

College Can be Dangerous for Your Confidence

2008-09-18T20:47:00.000-07:00

This article relates closely to the previous posting that women could so benefit from a boost in their confidence. They can do it, they really can but for some reason we keep under playing our abilities because of our lack of confidence. Take a look at this article by Kathy Wyer she reports on some research at UCLA on academic accomplishments, abilities, and personal traits. Linda J. Sax, associate researcher, has been reviewing the data - men are entering college in fewer numbers and less academically engaged, but during the college experience become strongly influenced by academic faculty and develop intellectual self-confidence at a greater rate to women. I'm interested to know more about how she evaluates academic ability and self-confidence - during the college years from her research it appears to impact gender, what does the growth look like after a few years in the work place?

Linda draws several conclusions from her research related to several areas including: academic engagement, interaction with faculty, health and well-being, staying close to home, and selection of majors and careers. Her research can be found in her recent published book: The Gender Gap in College: Maximizing the Potential of Women and Men.

Wait a Minute - Where are the Women Going?

2008-09-17T20:55:00.000-07:00

After growing in number for a few years the number of female CEOs in the Bay Area is declining. Why is this?

Fewer women received venture capital funding in 2007, and there are fewer women in CEO positions, only 13 in the bay areas largest 400 companies/Fortune 500 companies. The article published in the San Francisco Business Times, by Lindsay Riddell. They quote Wendy Beecham as saying more women are opting out than there were 10 years ago. They also quote that percentage of female CEOs receiving venture capitalist funding was at 3% for 2007. Why don't more women receive funding?

Two issues come up - first, when asking venture capitalists who do they lend money too - they say people they know - because women have smaller networks that automatically reduces the number of women who are going to get an opportunity to get funding. A second issue is also how big a game you talk. Women are more likely to be conservative with their success estimates, thus putting them in a less strong position when negotiating and trying to win funding.

So the numbers for 2007 map to a story we have heard before: we need to get out and network with all that will be useful to us, not just women, AND next time up our success capability.

Lighting Up Fashion With Technology

2008-09-11T22:36:00.000-07:00

I discovered some inspiring work today, or rather a creative friend pointed me to the work of Leah Buechley. She's currently a PhD student at the University of Boulder. Her area of focus is to combine technology and textiles and what super creations she's coming up with, and she's also making it approachable for others.

Some of her projects use fabric-based iron-on circuits also known as 'fabric PCBs' (Printed circuit boards), some small electronic sequins. Its a wonderful creative combination of sewing craft and technology.

I love her efforts to make accessible science with textile with such projects as math handbags, where she offered a Science Discover workshop for 11-14 year old students could use her graphing program to create their own math graph bags and other items.

Leah's philosophy of wanting to combine science and technology with more 'feminine' activities (as she puts it) is close to my own intentions. In the summer I blogged about the concern I had when my kids at science camp were becoming bored of boats, boats, boats, or planes, planes, planes, they needed more of Leah's philosophy injected into the plan.

I can not do justice to the breadth of inventiveness of Leah's work and highly recommend taking a look at her projects including LED clothing, sewing circuits, quilt snaps, LED bracelets. I myself might actually invest in some of the electronic sequins - my girls would certainly love to have something other than buttons on the clothes I make for them (btw I am not the dress maker my mother was but can just about sew a dress but my speciality is Halloween costumes where impression over accuracy is what matters!).

Yes, Yes - More Thoughtful Efforts on Technologies for Women!

2008-09-09T16:33:00.001-07:00

It was fun to read the blog posting yesterday, 'No Pink Phones - A New Twist on Technology for Women'. I have tried to keep my blog postings also free of pink-ness where possible, because making a current technology pink doesn't mean to say it's addressing the womens market.

I credit Dr. Ying Chen for setting up La-Yin with putting her action where her heart is and setting up her own business to, 'create experiences for modern women by fusing High-Tech together with fashion and style'. The products from La-Yin currently includes different styles of USB keys, laptop covers, mobile straps.

It would be wondeful to see some of this exterior technology style influence the technology itself. What are womens needs of the items that we are attracted to dress up. For instance consider the Amazon Kindle (reader), imagine if that was designed for a female audience how might it differ in design? are there any distinct features or aesthetics that should be considered differently to accomodate needs? I haven't yet had an opportunity to use one, however what I'd like to see again is if the product team was predominantly female in the first place and considering a predominantly female market how may the product have emerged differently. Today its often consideration after the fact. Take a look at the Kindle and see how you might design it differently.

Through the Glass Ceiling and You May Face a Glass Cliff

2008-09-07T13:48:00.000-07:00

An article in Business Week refreshes the notion that women in top positions sometimes find themselves facing glass cliffs, a term coined by a paper from 2005. They explain that there is more attention on women that fail, but critics sometimes fail to acknowledge that the situation the woman entered was already a tough situation where a company was in decline. When women are struggling to 'right the ship' it is difficult. Women are often isolated in their position of leadership with less mentors and a smaller network to leverage to weather the storm.

So the next time you hear about a senior woman being dismissed or relegated remember to ask yourself what the situation was like before they entered the position. Remember to give them a second chance. A significant portion of women in science, engineering and technology feel that when they fail they rarely get a second chance.

Mentoring Women Across Countries

2008-09-07T13:24:00.000-07:00

I am always pleased to read about programs like this: Northwood University mentoring helps Afghan women better market their goods and ideas. There are so many women in the world that are trying to make a living (and lets remember a living in many countries is just that - enough money to feed their family and keep them sheltered). A small amount of mentoring can make a big difference to how successful their businesses can be. In this article Zainul Arab Meire, from Afghanistan is learning to that should can make products from beeswax such as hand cream and lip gloss to make additional money than that from honey which she sells in Kabul. There are also women attending the mentoring course who are working in construction industry as well.

Small gestures of mentoring can have large impact of women's lives when they return to their countries.

Ambition abounds in women around the world

2008-08-31T21:25:00.001-07:00

I read a nice story today that demonstrates that ambition, focus and determination can help you get results in the world of business. Voice of America reported on UNCTAD (United Nations Conference on Trade and Development) and a program called EMPRETEC which trains entrepreneurs, men and women, to develop skills and grow their businesses. The article comments that 40-50% of enterprises in developing countries are owned by women.

The article focuses on Sapphira Nyabunwa who set up a cleaning business in Uganda. She not only cleans but also offers lawn care services, defumigation, and laundry among other services, and has large clients in health care, hotels, and government. She talks of her path to setting up the business on her own. The endearing part of the article isn't simply another woman based business but the ambition it has instilled in her daughter to own her own business when she grows up. Role models are so incredibly important in the next generation.

Sapphira received second prize in the Women in Business awards now set up by EMPRETEC to award successful role models.

The first prize went to Sana Zaal Burgan, from Jordan, she had received EMPRETEC training earlier in her business career. One quote that I love is that from the training she, '...realized that I am not crazy and that thousands of entrepreneurs all over the world share my personality traits.'

A complete list of the nominees and prize winners can be found on the EMPRETEC website.

What a Day in Politics!

2008-08-29T21:22:00.000-07:00

I was interested to find this video from the Blogher site where Erin Kotecki Vest has been attending the Democratic National Convention. She attended a panel entitled, Cracks in the Glass Ceiling. After the panel Erin interviewed the panelists, which included Marie Wilson from the White House Project. I happen to be a huge fan of Marie's book, 'Closing the Leadership Gap'. I completely agree that it is critical to get more women into politics because that is were some fundamental decisions get made that influence everything that follows. However I was a little disappointed to hear that the panelists were so keen to push for a percentage of women in government. This is a tough debate, I am still of the opinion that pushing for a quota if qualified candidates aren't available won't help the real cause.

There was an interesting turn of events later in the morning when John McCain announced his running mate to be Sarah Palen - this is a calculated vote generating move - how it plays out will come with time.

Why Are Lists of Powerful People Important?

2008-08-29T21:02:00.000-07:00

Today Forbes posted a list they believe to be the most powerful 100 women in the world. The SFGates wrote an article highlighting that 5 women on the list come from the Bay area. It was interesting to read the comments left under the article. The posts mostly commented on the purpose of the list, or who should be higher on the list. However a numbered list of people is an easy article to write, and numbers in headlines apparently sell publications - I'm always interested in reviewing lists of people - this list brought to my attention some people I had not previously heard of like, Safra Catz President of Oracle, and Susan Decker, President of Yahoo! from the Bay area. Whenever I read about women who have made it to the top ranks it always instills a feeling of support, and thanks to them for pushing forward. Only 3% of corporations are run by women, so the article says. Many on the list are in politics, and the number one person on the list for the third year is Angela Merkel, the German Chancellor.

So why are lists of powerful women important - maybe it isn't scientific but it does get attention on women forging the way for others. Lots of work to do to even make that a double digit number. I wonder if there are any predictions on when that might happen?

Most Powerful Women - Take a Break and Be Inspired

2008-08-05T22:20:00.000-07:00

I am inspired by Fortune's Most Powerful Women Summit. These are the top women in business. There was panel with lots of high flyers - Andrea Jung (CEO Avon), Anne Moore (CEO Time Inc), and Ursula Burns (President, Xerox). Here are links to three video clips from the conference.

Mentors to Most Powerful Women

Clips also on that page: Mentoring the next women CEOs (5 min) & Breaking the CEO Glass Ceiling (apologies - i wanted to link to these clips but was shortcut-hyperlinked challenged on the Fortune site).

The next summit is in October, however with a price tag of close to $4K dollars for 3 days, I'm doubtful many of us will attend, but staying tuned to hear the quality sound bytes will be worthwhile.

Now sometimes the tricky thing about keeping a blog, is that as you're about to publish a post you come across another slew of interesting information. Here's the best link I've found so far with links to video and content from previous 'Most Powerful Women' events. I haven't had a chance to check it out, but it certainly looks like empowering content. May be I shouldn't be going on vacation tomorrow, there's so much to do, and so many lessons to learn from these amazing women. But... sound body and mind is also a key foundational block for any future leader!

Don't Worry Be Happy - But We Do

2008-07-26T20:54:00.000-07:00

The MIT AgeLab has recently completed a large scale survey to investigate concerns about retirement. They have found large differences between men and women. The area where men are more worried than women is potential for being bored during retirement - there us women don't have many worries, but virtually on every other front we are more worried, and as the article says - probably with good reason.

The 3 primary areas where worries occur are: Inflation, Health, and Longevity. The researchers say it isn't unfounded worries given women tend to outlive their spouses, and a large number of women will end up living on significantly smaller incomes than men in retirement. Health, it suggests that women have to do a better job of taking care of themselves, much of their health energy is applied to looking after aging parents and their spouse. It's important to remember to take care of yourself. The final concern is about insuring they have enough assets to last them through their final days.

Increasing women's knowledge of investment funds, retirement funds, and working with financial planners is something that needs to happen. Yes, women do manage much of the money in the home and large financial decisions I haven't read of women's knowledge in long term planning happening. Potentially an area for growth.

Getting Above the Glass Ceiling Before It Forms

2008-07-26T20:37:00.001-07:00

Blogher.com has just hosted it's conference. Sounds like it was a wonderful event. The one fact that I picked up from the NYT article was that among internet users 14% of men blog, and 11% of women, however when it comes to top bloggers it is rare to find women's names in the list.

Who sets the rules for which candidates are selected for top listings? We need more influence in these lists, but again its legacy of a old system to judge new contributions. I use google alerts to help me keep up with topics to post on this blog. I love receiving custom news snippets about things I care about, I can never tell if I'm not paying attention to enough main stream news/technology media, or whether I don't find it appealing because of bias in the content (not the reporting but the styles don't resonate with my needs). There is more data today about our buying purchase power, our income, and our capability to set up businesses. I would love to see as new avenues for communication become available or new topics get hot women are able to play stronger roles in the first rounds, so as to not leave us on the outside trying to get in after the fact. Any ideas how we can do this?

Maths Knows No Gender Boundary

2008-07-25T22:06:00.000-07:00

... at least at for grades 2 through 11. The No child left behind act has allowed researchers to review standardized test results. A careful analysis of the results from those tests suggests there is no difference in scores for girls and boys. They looked at results for California and 9 other states, and no difference was found. In another data set looking at complex reasoning skills gender differences were too small to be meaningful.

What needs to happen to keep girls on a science track to make it attractive to pull them through to the next level of science? How do we make it personable, where's the face and social part in the math syllabus at university?

LA times Article.

Thank You for People Like Dorcas Muthoni

2008-07-16T22:51:00.000-07:00

I love technology and the ability that global connections are easier to make today. The article here, in the Business Daily Africa announces the Anita Borg Change Agent Award going to Dorcas Muthoni, who is the general manager of OpenWorld. She receives the award because of her 3 year investment getting more girls and young women interested in Information Communication Technology (ICT). They talk of the challenges that girls face when they don't know the breadth of what ICT includes before they reject it as a career path. To solve this problem doesn't just involve reaching out to the individuals but also the career counsellors (often teachers) to provide the right encouragement based on the right knowledge, instead of steering women away to more typical careers.

Another woman talks about her motivation to be involved in outreach programs to pull more women into ICT - she had experienced too many times being in a room of men at events and the assumption being she was the event organizer.

The article contrasts the outcome of not participating in outreach programs with the world that could exist if the right mentoring is provided at the right times. On days I'm exhausted, I read articles like this and it makes me find extra breathe to keep going and making it better for the next generation.

How Can We Make Science More Appealing?

2008-07-16T22:14:00.000-07:00

Reading this article comes on an interesting day as it's about women in science, and this week my daughters (6 and 8 years) are in science camp. The first day my daughters came home from camp they were excited to used a motor on hand-made bases with wheels - little cars - as my kids described them, and a paper airplane. At the end of day two, they had been excited to take apart a VCR, TV, and keyboard, but then also mentioned that they'd made planes, planes, and more planes. Today they were happy with dismantling another keyboard, but then said it was boats, boats, boats most of the day. There are only 2 girls and 4 boys in the camp. My husband and I are trying to inject people into the discussion of what they're making and how different boats and planes could be designed for different needs to humanize what they're doing. I don't remember when they started to associate these objects with boys, but they are looking for the girl angle or project in the science camp.

Now I read about the challenges in the field of chemistry for female accademics. How a small amount of positive reinforcement and encouragement can go along way to keep people on course. I hadn't read about the research before related to the review of resumes for tenure positions. The article mentions that the same resume was sent out to 200 psychologists who hard a strong leaning to hiring if the name on the resume was male. A difference occured for the resume for tenure as the gender didn't make a difference, however the notes on the resume suggested more follow up for details, research papers, etc. on the female resumes. The article doesn't mention whether there was a difference in whether the reviewer was male or female, but continues to say women often have the same biases as men.

We spend so much of our time working without feedback, encouragement, or reinforcement that we're on path - did you also know that managers are less likely to give direct feedback to women than men? This puts us at a disadvantage, unless we figure out how to get feedback.

A take away from the article on the Chemistry field is to create supportive networks. They do mention this in the article.

Remembering the Nearness of the Past

2008-07-04T19:09:00.000-07:00

I wanted to make a quick entry today to remember how recent it is that women had the vote in the UK. July 2nd, 2008, marked the 80th anniversary of women having the vote. I am always confused between the celebration of how far we've come, and then how far we have to go. For example women are still struggling to get fair pay in technology in the UK.

I sincerely hope at the 100th anniversary my daughters will be celebrating equality.

Double Standards? Perception or Myth We Have to Deal with it

2008-06-24T23:25:00.000-07:00

Who holds whom to a different standard? There was an article published yesterday about the removal of Chief Financial Officer, Erin Callan from Lehman Brothers from her position after the lose of $2.8B in a quarter. The male COO/President was also removed from his position. The article raises questions as to whether women are dealt with differently and need to achieve higher results or judged more harshly when they fail, however the article doesn't say that Erin was treated inappropriately, but with so few women in high positions, when one is removed from responsibilities it does rapidly reduce the percentage of women in top positions.

I read in 'Why Women Mean Business' recently and was disheartened to learn that women aren't willing to apply for a job until their skills fit almost 100% with the job descriptioni, whereas a man will apply when he has 60% of the skills (NOTE: I need to confirm the numbers, but my memory has them pegged around that order of magnitude). If that wasn't bad enough hiring managers (didn't say whether malel or female) are interested in women's resumes when they have most of the skills in the job requirement but will show interest in men's resumes when they have a lot fewer of the skills for the job requirement.

So where does that leave us?

Have courage to apply for jobs we might not think we're suitable for.

Be confident in our applications.

And work our networks to get the best opportunity for filling the roles we want.

We could choose to wait for the world to become a fair place but that doesn't happen in our time frame.

I also recommend visiting http://careerwomaninc.com/ where Lisa Quast does an honest job of explaining how she has built her career to become Executive Vice President of Strategy for Royal Philips Electonics.

Repeating What Women Want - How is it Possible?

2008-06-21T22:11:00.001-07:00

Here's a neat article on 'What Women Want' that documents the growth of the Lifetime Movie Network. This network launched in 1998. In 5 years it ended up with 4 million subscribers. It now boasts of 334K viewers in primetime network for 18+ women which is considered a prime segment. What I particularly like pulling from the article is this quote:

"Based on hundreds of focus groups and polls, Greco said, “Today’s woman, whether it’s real or perceived, feels like she’s really busy and has a fully loaded, hectic life.” Knowing that, LMN executives are attempting to portray and position the network as a TV destination that allows for a temporary escape. “It’s a place designed specifically for them, where they can take a break and escape, unwind, and have some personal time,” Greco said.

This again exactly maps to the philosophy of this blog - quick moments - that bring pleasure, and a break from everything else, where the experience is beautiful and the technology dissolves into the background. LMN has been experimenting with webisodes , they're getting into their strides with this. What other ways can we leverage technology to give us that momentary break and we can be immersed in the flow of the experience.

The Rise of the Smart Phone for Women

2008-06-12T23:17:00.000-07:00

An article published in the NYT today stated that the number of women who are purchasing smartphones has doubled to 10.4M in the last year. They are quoting newly released research from Nielsen Mobile.

Smartphone companies are starting to find women's sweet spot by targeting ads for their latest phones in Elle, Oprah, and Martha Stewart Living. A slight aside, is I've noticed in many 'House & Garden' type of magazines that in the beautiful glamour shots there is usual a photo of where the laptop fits into the house. These gadgets and technologies are part of our lives and if so they had better meet the beauty bar that the rest of female lives aspire to (note I use the word 'aspire' as so few of us achieve it.

I'm excited by what this power of gadgetry ownership will lead to - if there aren't a hundred companies out there figuring out how to provide 'quickmoments' for women on their portable smartphones then we're just not thinking right. For starters, how about reading the advice of the Download Squad on how to download books to your phone.

Hmmm... now when will my phone be able to give me a neck massage - wait there's an idea here - a massage phone accessory that plays a particular playlist while you relax and talk with a friend on the phone.

Anyone want to brainstorm on unbelievable services, accessories or more for the really smart phones?

Keeping Wired Women Working

2008-06-09T23:51:00.000-07:00

Quick post about a new service called support.com. I found it on the money.cnn site. The article points out that each month a busy family probably spends up to 12 hours trouble shooting and maintaining their computer. This is quite a bit of time away from those 'quick moments'. The reason for including within scope of the blog is that they have a sweepstake going at the moment called, Wired Woman Sweepstake, to win a laptop and support services. They're obviously seeing an advantage of directing themselves at the female home decision maker - has providing technical support to the family now come up as a skill we need to have? The service is going to be featured in July's edition of Women's World Magazine.

So advice for the day is - back up your machine, you'll regret you didn't sometime soon no doubt according to statistics.

The Ultimate Glass Ceiling Remains in Place

2008-06-07T20:30:00.000-07:00

I can't have this site talk about getting more women into positions of power and decision making and not comment on Hilary Clinton not being the democratic choice for this fall election. Today in her concession speech she commented that not having been able to break the ultimate glass ceiling. Even though as Hilary said, "...we weren't able to shatter that highest, hardest glass ceiling this time, thanks to you it has about 18 million cracks in it", polls suggest that female democrats are very keen she should be on the ticket as VP. However while that may seem the next best title, does it carry as much decision making as a different leadership position in the senate?

I became a citizen just prior to the last election so I could vote. While my life is busy with work, family, and 'just stuff happening' (while also looking for a few quick-moments) I have to participate when I can in politics - if we don't participate we can't complain when change doesn't happen. Sometimes it's exhausting to participate but you do feel better when decisions are made that you did whatever you could to make a difference. Today Hilary is an example of someone who tried extremely hard to make change and she has made it happen in terms of making it a real possibility that a woman can be President of the United States.

Asian-Pacific Women Increasing their Control of Spend

2008-06-07T09:01:00.000-07:00

At the Global Summit of Women (GSW) this week it was reported in China View that by 2014 women will control $516B. They are making their way to fill the openings in the job market and are well educated and living the single life style. The report was from Mastercard Worldwide.

In Hanoi, at the summit, the number of women starting small businesses was given. In the US the number is 40%, Europe a third, and China 25%, and Japan 20%. I always feel a wave of empowerment when I read about such events, the tide is turning and attention is being given to women in business. Alas as I move through the agenda I also read about "... and breaking the cycle of trafficking women and children." These are remain challenging times and there are many benefits to seeing women make their way forward and upward in business to make change happen.

A Glut of Women in the News and Making News

2008-06-05T00:51:00.001-07:00

Lots of things of interest here. First the website - Newsonwomen is a neat find - a website that is focused on Women in the News. There's nothing more empowering some days than to read about a slew of women who are succeeding, if in doubt about how to succeed take a look here and be inspired. The article that caught my attention is related to a kickoff event called, 'Women Making a Difference in Digital Media'.

While looking at the presenters at the event I found out about Natalie Del Conte and 'Loaded', Natali kicked off an online series around CES season earlier this year. I've just taken a glimpse at a couple of the daily episodes. Its fast, happy, and an E! type of presentation but of technology. Natali does a nice job of presenting the facts and also has quick insightful one liners about 'her' perspective on the technology, position, or whatever. Her philosophy is generally that there are a lot of technology shows about the 'specs' but not about the 'personal experience', she hesitates when saying that women are more attracted to the personal experience as she doesn't want to offend but honestly I think she's onto something. It has the lightweight appeal of glamour mag show, but actually is informative and just the sort of information you might need to have to drop in a technology conversation, or appear tech savvy - but the great part of it here is it is consumable by non-hard core geeks, and will help you stay up to date, with the added refreshment of a female commentary.

Worth taking this podcast to the gym (now if only I could findmy podcast player wire to connect to the PC, and figure out how to download the podcast, and remember to have it charged when at the gym.... any solution for that anyone???)

A Long Quick Moment: SATC

2008-05-31T00:07:00.001-07:00

I know this blog is meant to be about Quick Moments and instantaneous moments of happiness brought about by using technology but I can't help but comment on the fabulous evening I've just had. For the first time in my life I attended a movie on opening night that was sold out and it wasn't an action flick but a chick flick - Sex and the City, what else could it be? And the astonishing thing is I cannot recall ever going to a sell out movie where the audience was 90% female.

Now the interesting thing is I have only watched a couple of episodes as we don't have cable at our house. However there had been a vibe building around this movie that suggested it would be an experience.

For over 2 hours this movie held the audience captive - they laughed, cheered, and called out during the movie. There was camaraderie in the crowd. Imagine for years this audience had been watching the episodes in isolation of their homes, and finally everyone was out watching it together. It was absolutely an experience to see this movie on opening night to feel the female power in the theater. What was the magic formula and how can Hollywood produce more spellbinding block busters for women. I certainly hope so. And while it wasn't exactly a technological experience, maybe I can make it count that my friend ordered and paid for the tickets online before the show in fear it would sell out (how right she was).

BTW I was also very pleased to see included in the movie reference to 'Bag-Borrow-Steal' which I mentioned in my post in January. Such a cool idea, great to see it in operation in the film. Now to develop the life style for the bag.

Gender Brain Differences: What does it mean?

2008-05-30T00:13:00.001-07:00

Here's a neat article from Forbes about gender differences and how they appear at work. Michael Gurian and Barbara Annis have studied this area for over 20 years and have published a book, Leadership and the sexes: Using Gender Science to Create Success in Business. It's a fascinating look at all that biological, behavioral, and physiological research and reframed in how it manifests itself at work and in business situations. While I would love to believe that both men and women are eating this type of research up to understand how to appreciate diversity in the workplace at the current time it's more beneficial for us women to read it and assume this is how our behaviors are interpreted. For example, women may run from one topic to the next before returning to the task at hand as we're born to multi-task, whereas men might appear to shut down in a meeting as their brains are more apt to enter a rest state. So the key is for women when in a business meeting full of men is to stay on topic and not link several topics together without keeping the audience present.

The article also emphasizes that neither gender approach is the ultimate successful approach, and that leaders and success can come from both genders. Again for us now as women the tricky part is understanding the rules of the game today, to increase our opportunity to succeed so we can create a more diverse and appreciative diverse work environment in the future.

There's a fun little slide show as well on the site that hightlights some of the top differences.

Inspiration with Geek Girl Dinners

2008-05-19T22:51:00.000-07:00

Now I don't really consider myself a geek girl, as I'm not a geek in terms of coding but I like to embrace technology to aid me in enjoying my life, and I'm neither a girl as I passed that girlie stage in life a while ago - but Geek Girl Dinners sounds like it will be worth checking out, and there's one in Seattle in June (finally an event that not only do I know about it before it happens, but it's also in my home town).

Geek Girl Dinners was originally set up in London to foster a community of women to have fun and network. Their idea has traveled the globe and now there are dinners hosted in several countries around the world.

In the meantime, I watched a terrific video of the Geek Girl Dinner in the bay area from earlier in the year - awesome panel (starts 10 minutes in on the video). What an inspiring set of women of all ages and experiences. If only our lives could have that level of connectedness and advice on a regular basis I know the working world would be a different place.

We Know What Your Brain is Thinking!

2008-05-19T22:21:00.000-07:00

Well, at least we know how there are differences between responses to certain situations, or at least we think there are. A new market research technique is being used to read brain patterns of participants in studies. The article is interesting as Jim Meskauskas, comments that we don't need this expensive research to confirm what common sense can tell us. The example in the story is about the differences in reaction between men and women when watching a detergent ad, where the story line has a pregnant woman drop some ice-cream onto her shirt. Men apparently show now stress when the ice-cream falls nor relief when the shirt comes out of the washer clean, meanwhile women show a ray of emotions to the story line.

I have worked with similar systems in user research and it's always hard to determine how actionable this type of data is, and also how difficult it is to be concise with the variables, but it feels there could be some interesting uses of it to make the world continue to recognize how different we all are when we respond to situations, especially genders. Data and sizes of differences certainly speaks in the business world (whether it's even valid or not).

Not A Rosie Picture for All

2008-05-14T21:04:00.001-07:00

While I like to be upbeat and optimistic about the increase in wealth of women, I do need a reality check on for which segments of the female population is this the case. Increases in wealth is not for all women. An article in the SignonSanDiego.com highlights the challenges women are facing with the current tightening of the economy. A Rockerfeller Foundation study produced these following results:

One in five women had a medical prescription she couldn't afford to fill in the past year, compared with one out of eight men.
One in eight women reported that she couldn't afford to take a child to the doctor during the past year, compared with one out of 16 men.
One in 14 American women went hungry at some time last year because of lack of money, compared with one out of 25 men.
More American women – 56 percent – are worried about cutbacks to Social Security than men, at 41 percent. One reason for this disparity is that half of retired women count on Social Security as a major source of income, compared with 38 percent of retired men. And one reason for that is that more men have employment-provided retirement savings plans, at 61 percent, than women, at 51 percent.

Keeping gender successes in perspective is important, and with success we've got to remember how to give back and create benefits for all, to strengthen overall society.

It's All in a Name

2008-05-14T19:28:00.000-07:00

So what should you name yourself at work? Ambiguously, seems to be the advice of a woman called Josephine who calls herself Finn at work. Once she changed her alias at work she started to receive a different type of email that contained different insights into how the business worked, and gain insight into the back channel where the real insights get discussed on the future of the company or who's who. This is one of the insights from an article by Sylvia Ann Hewlett.

Now one problem with this strategy is with the advent of social technologies that reveal more about us. I love the feature we have at work that allows me to view the photos of people on an email thread or invited to a meeting. At a quick glance I can see who is who, or use to recall who said what in a meeting. Some people love the tool to disambiguate names so they know the gender of whom they're engaging with - why do they do that? sometimes curiosity, and sometimes to refer to that person as he or she in mail. It's complicated.

The question is long term will social technologies aid the gender gap or keep repositioning the gap. I like using facebook and linkedin as it formalizes relationships as people grow their lists of friends, but to me now I have a set of people to reach out to who invited me to their networks. I've been invited by all types of people whom I wouldn't have thought would have considered me a friend.

So while the focus group research offers the advantages of a gender neutral name, it's going to be harder to leverage that strategy in the future.

Carolyn Kepcher Finds What Matters

2008-05-01T21:00:00.000-07:00

Another new site launching to support careers and aspirations of women can be found at http://findingwhatmatters.com/ . It's currently getting ready to launch. The celebrity behind the site is Carolyn Kepcher, who came to fame in the early series of The Apprentice, as Donald Trump's right-hand woman. Yes, I confess I was a fan of the early series when the problems and strategies were a novelty, and I believed there were some people with potential in the group rather than potential to make entertaining tv.

I always hoped there was substance behind Carolyn, and I've just listened to a webinar on Carve Your Own Road (a website for awakening and fostering the entrepreneurial spirit in everyone ) and after listening, I believe Carolyn is substantial. She talks like someone who figured out how to forge a successful career in the Trump organization, has good advice to questions asked, and is realistic. I will be checking in on FWM (finding what matters) to see where it heads.

A moment of inspiration to stay the course and work another day can come from anywhere. I have to say that while it wasn't exactly a quick moment at a 20 minutes webinar, it was most definitely a solid contributing moment to listen to a woman who has figured things out, made a few mistakes, and is trying to balance it all. Now if only my personal life allowed me these quick moments before 11:30pm, life would be be even better.

Not a Good Year for Gender Equity

2008-05-01T19:31:00.000-07:00

I'm so frustrated when I hear about news like this. A woman finally comes forward to point out pay discrimination over a long period of time at Goodyear. She tries to settle out of court for a reasonable amount ($60K) and is unsuccessful. She then tries in court and is awarded a much larger amount ($223K), and punitive damages ($3M) which are crazy in terms of being given to her. Finally in appeal it's overturned and she's smacked with a bill for $3,165 in costs.

Fear of class action suits, fear of escalating costs, because big companies can - there seems something distorted with various stages leading to this outcome. Rather than address what should be done to a. Make a point that it's not acceptable to discriminate and to b. Compensate individuals appropriately when harm is found but not award them a lottery like figure

I'd like to think if there were a better balance of women representatives in bodies that make policies and laws that some of these crazy rules would be more sane, not only to benefit gender based cases like these but in many other such similar cases.

In the meantime I shall not be supporting Goodyear.

Yahoo! Award Women with Dollars to Start Businesses

2008-04-29T23:17:00.000-07:00

Another step in the direction of increasing the number of women being given encouragement and cash to follow their dreams, and mine too in that it will lead to more great quick moments. Yahoo! received over 5,000 applications for their entrepreneurial competition to win a $20K cash grant, and $5K web site start. They announced the winners a few days ago. Many of the ideas submitted focused on "creative solutions to real life issues and interests such as the environment, needs of children with disabilities, and lifestyle pursuits such as home decorating". They now how 6 months to pursue their business and a chance to win an additional $10K grant. Their progress can be viewed at this site: http://seedsforsuccess.smallbusiness.yahoo.com/ It also includes notes from their mentors as well. I so wish I had more time in my life to keep up - I need to be able to read by running my finger over text when my eyes are shut (anyone patented that technology yet?)

Sites for Women over 40 - My point exactly!

2008-04-16T21:50:00.000-07:00

See, see, the momentum is building and women are doing it for themselves! A new website for women over 40 because the founders (including the famous: Whoopi Goldberg, Peggy Noonan, Lily Tomlin and Candace Bergen, and the financial backers: ) didn't think the web was designed for people like them. The site is called WoWoW .

I have visited the site a couple of times and as yet haven't been wooed into WoWoW. The site is pretty sparse of real content as it appears to be dependent upon questions being posted by the site and is then riding on comments from viewers, and an editorial style comment on the comments. Also the design of the site seems to be lacking (see attached graphic)- it seems a mash of styles with whitespace and times-roman font - however that could be me having a browser problem. Must make a note to check it out in a different browser.

I think the founders are correctly identifying a niche that needs a substantial filling but I'm not convinced that this site is the site that's going to do it. The backers have put in $1M, and they have some ad-support from Citi and Tiffany, but not sure that will do it, according to a blog post.

Take a look at WoWoW and tell me what you think of the site? Future hit site or flop?

Finally a Quick Moment!

2008-04-16T21:38:00.000-07:00

While going through my news alerts looking for interesting topics on women and technology I can across a posting that was talking about women's sites, although I work at a technology company I'm always behind when it comes to what's getting hot. Have you seen Cafemom? It's apparently a very hot site and has an extremely large following. It's recently been able to secure $12M in funding - now that's a decent fund.

I have just taken a peak, and while the front page of the site didn't seem overly unique or engaging I clicked around a little and then found the Thought Bubble (bottom part on this page link). It was mesmerising to watch the twitter like comments come across the Americas - comments that I might make - about family, kids, home, sleeping, being me. It really was spellbinding for a few minutes reading the comments and seeing the photos - now it is bedtime and so there were a lot of 'getting them off to sleep' comments, it kind of had a digital Walton like feel to it, 'Good night Jim-bob'.

A Girlie Gadget that's not Pink

2008-04-16T21:20:00.000-07:00

I have been surprised how little I have found in the gadget department for women since I started this blog at the beginning of the year. My original intent of the blog was to highlight technologies that brought pleasurable experiences that didn't require overhead of learning or figuring out what/how to get the experience. Well, today I found on http://www.slashgear.com/ a blog post that highlights a girl gadget that's simple and useful - it's a compact mirror that has a built in usb and a card reader inside. I think it's a pretty neat combination of features. The writer is pleased to find it doesn't come in pink, me too.

Angels Watching Out for Women

2008-04-05T19:11:00.001-07:00

I read a nice blog article posted on the Seattle PI website today by Alyssa Royse. It was looking at the situation of how much funding goes to women-owned start ups. According to numbers from Venture Wire, women owned businesses account for only 4.3% of venture backed companies. This is down from 7.5% in 2002. Whoa, those are small numbers - I didn't realize just how small they were.
The article goes on to identify some venture capital firms in the Seattle areas that are particularly strong players in supporting women owned businesses - often these are women investors. The author asks whether the issue comes from women not starting up businesses or whether they are not getting funded. A postive data point highlighted was the number of female investors is up 23% since 2005. So let's hope this will lead to a positive cycle in business.

Finding Women Who Tech

2008-04-04T20:01:00.000-07:00

I love hearing about events like this: Women Who Tech: A tele-summit for women in technology, and just wish I was more available to participate. Simply reading the titles of the panels is inspiring: Firing Up Your Online List, Everything you wanted to know about tech but were afraid to ask (a man), Building An Online campaign and Change the world, Breaking through the digital ceiling are just a few. Podcasts will be available shortly. Women Who Tech has a goal of getting more women into the main stream view as women are not quoted in mainstream media and blogs. They hope to build up a list of women who can be on panels, and talk tech and make this list available to the media.

Good luck to them in achieving their mission.

SheZoom! it's kinda YouTube for Women

2008-04-01T22:15:00.000-07:00

A new beta site opened up this week called SheZoom! It's a managed , video site that is aiming at the female audience - it's goal is motivate women to better themselves and others. It is currently pre-populated with a lot of video content, with it's final goal to have both produced content and user content. There are sound bites of video street commentary - the video I saw on gadgets was a random set of people identifying their favorite gadget. 'What makes a woman sexy?' also was a random set of people from the streets providing short comment with their opinions - nothing outrageous, it was pretty tame stuff - mostly comments of the 'confidence', 'eyes', type.

I also saw an article on nutrition which was an expert asking questions and quizzing the viewer on what they knew about nutrition in food.

Now this site is still in it's beta phase and quality of content is going to be critical to the site. The question is whether women are going to step up to provide content to this female community. So far the research suggests women are more consumers of video content than creators of YouTube types of video, however may be there are some budding broadcasters out there who are looking for the right supportive venue to get started in saying something. It will be interesting to see if the site can gain critical mass of followers and content creators to be successful.

SheZoom's founder is Stacey Artandi. I will return to the site in a month to see how it's doing.

Yahoo Shine on Women

2008-04-01T18:16:00.000-07:00

Following the data that says women have the majority spending power and spend more time online, Yahoo has tried to capture this in a business strategy that aims to increase advertiser revenue but targeting women. Two days ago Yahoo published a new website called 'Shine'.
Reviewers of the site are skeptical of the strategy as it is a portal that carries breadth over depth and reviewers think women have moved more in a depth way with access to RSS readers for blog feeds, and customization of portal sites already.
At first peek I'm not sure what to make of it, may be the image of underwear (or as a brit, I can say, Knickers) flying in the breeze on a clothes line isn't the opening conversation I would expect. The layout of the page is clean in that 'Simple' magazine style.
Bottom line for me is applauding Yahoo for trying to join the dots between women and business success, and raising awareness that whoever gets the strategy and execution right will be on a path to success.

Women buy Less on Impulse but More on Research

2008-03-21T20:38:00.001-07:00

I like this article on Furniture World as it is promoting the point that women make 80% of the buying decisions, and it's important to consider where females are during their leisure time to get the right advertising space to make a sale. The article also captures the fact that women do more research prior to a purchasing decision than men. They point out that wherever you advertise to sell furniture you need to reach women, be understood, and to be be a trusted resource location.

The article mentions the changes that have happened in Home Depot to appeal to the female buyer with more classes for women. I personally look forward to a line of tools that have been design ed for women, that adjust for our smaller hands, and mechanically take care of our less strong grip. As an trained ergonomist I have always carried with the lesser known fact that the strongest female grip is still not stronger than the 25th percentile male grip - which definitely puts us at a disadvantage when using tools in the renovation department.

http://www.furninfo.com/absolutenm/templates/NewsFeed.asp?articleid=8714

Technorati Tags: Women,furniture,advertising

It's Pink, and It's Empowering

2008-03-14T18:29:00.000-07:00

I feel a little late to the party in discovering this one, but have you heard of the magazine Pink? It's the only business publication for women. Pink has a super site that has an interview with the co-founder and CEO of the magazine, Cynthia Good. She talks about the challenges they initially faced in getting the new magazine published, and being turned down, and yet they personally thought they were onto something. Two years later the magazine has a circulation of close to half a million, and have done articles on top celebrities who are in business.

It's definitely a site worth checking out, and subscribing to the magazine.

Finally an Exciting Use of RFID Tags - At Least a Poplular One

2008-03-12T21:15:00.001-07:00

After much fanfare RFID tags are starting to find homes in main stream markets. The recent one reported on in today's Dallas News is RFID tags at the exercise center, Curves. Tags can be swiped at exercise equipment to get readings on training programs and real time feedback if goals are being accomplished. Feedback from women has been high, the favorite part being easily able to identify how many calories have been burned, so how much can be eaten to stay even is known. Thank you nano-tech industry for providing us with diet tags.

If Rebrand is What's Needed to Attract Women, Aim for the Top

2008-03-12T21:01:00.000-07:00

There have been several articles about the need to re-brand and make more attractive jobs in IT to women (EU says Geeky jobs need to be more attractive). The articles talk of trying to spice up the work. A strategy I haven't heard used yet is one to open up the management side of IT to women. I have known a few men who have made it to senior positions and executive positions in IT organizations who didn't come from IT backgrounds. It's not only the role models at the junior level and the work content that needs to be attractive but it's the aspiration of exceeding at higher levels that needs to be communicated.

I personally enjoyed my management jobs where I was constantly being exposed to new technologies and skills I didn't possess. Everyday required active thinking, understanding, and devising new strategies to make progress. It was dealing with the projects and the people that made it a cool, rewarding job. I don't hear about that side of IT, the joy of management (!).

Fight, Flee, or a Third Option for Women, Make Friends

2008-03-11T21:37:00.000-07:00

So you thought fight or flee where the only two options when faced with stress? Well according to some new research being pulled together by two women there is a third option: bond with women. Huh? you say. There were two women researchers, Laura Cousin Klein and Shelley Taylor , and one day they found themselves in the lab together. They talked about what they did when they get stressed, and it was neither fight or flee but to get busy, tidy up, de-stress with female friends.

Hmmm... they thought, why doesn't this show up in the research. In reviewing their research, and previous stress related research they realized most stress related research of this type was frequently done on men.

They proceeded with a few investigations and have some thoughts on how oxytocin is released when women are in stressful situations, this leads them to more female bonding behaviors, or family nurturing behaviors. Apparently oxytocin doesn't have the same calming effect when mixed with the release of testosterone.

There's been 5 decades of research that says fight or flee are the options and here we now discover there might be alternatives. It makes us question what generalizations, organizational behavior training, etc., have been based on that male dominant research.

A few days ago I also came across another piece of research from Duke University Medical Center related to health issues rising from poor quality sleep. The new insights from the research were along the same lines - a significant amount of previous research was done on men, but with women the results are different, and in fact more significant as to the cardio-vascular system.

Notice a theme developing? Is this early part of this century going to be about reviewing outcomes from the last century and figuring out whether women were appropriately included in the research. I'd like to think current medical research is more conscious of the inclusion of women in research when it's a topic that is felt to cover both sides of the story. However, yet again if women aren't involved in the research, or commissioning of the questions the hypotheses will be different, different research designed, and the results will be different. It's an important fact to consider when entering into market research or planning phase. It feels like it relates to the gender budgeting post - people really need to exercise the alternative muscles to see alternative perspectives, or more specifically - look people, a benefit of diverse work forces are you get all these considerations for free when discussing projects. Now that is a great proposition.

Gender Budgeting - How Can We Leverage the Principles in Other Work

2008-03-04T22:45:00.000-08:00

So what is gender budgeting? It's a way to review budgets to check on unintentional impact on gender. For example when governments make plans for new projects or agendas, they should not only consider impact on deliberate groups (e.g., the poor) but also be reviewed to see if there is an impact (negative or positive) on gender.

For the US the new article refers to defense contracts, obviously the goal is to get appropriately priced contracts to complete the work (I'll leave my own personal comments on this example out of it!!), however when you look at the amount of money spent on the contracts, and consider how many women are on the board of those companies that get the contracts, or how many women actually get paid to complete the work, etc. you realize that there are virtually no women receiving benefit from that work.

A specific example they give is from the UK:

The Women's Budget Group (WBG), an organization that brings together
feminist economists, researchers and policy experts to consult with the U.K.
Ministry of Finance, gives us one example in their analysis of the U.K.'s New
Deal programs to reduce unemployment. They found that only 8 percent of funding
for these programs goes to single parents, of whom 95% are female. Yet 57% of
funds go to young people, of whom only 27% are female.

Another example I know of, though it might not be true gender budgeting is that of child support in a bankrupt situation. Years ago when the debt collectors lined up to take money from someone going under, the big companies like credit card companies stood in line ahead of a parent who was owed child support. It was in Hilary Clinton's book, Living History, that I read that she'd worked with others on changing that policy, it had been easy for credit card companies to collectively move themselves to the head of the queue, but for the unrepresented parent depending on child support there was no avenue to move up the list. This policy would have had a serious impact on women, as they're probably the significant receivers of child support, but when the policy was designed it wasn't considered.

How can the premise of gender budgeting be considered achieving my goal of increasing the number of women working in technology to build experiences aimed at women like me? It could be related to reviewing marketing data with a gender pivots, however have we really identified the power and influence of women and how they show up in market data? As people who are trying to identify new markets we are probably more receptive to gender budgeting if identifies new opportunities. As for hiring practices, rewards, promotions some types of analysis are already done related to ensuring appropriate gender review (they are at major corporations).

Living with Online Harassment

2008-03-03T22:11:00.000-08:00

There were three stories that seem to come together that I've read recently. First is an article about Holon's Women's Festival, that quotes from Virginia Wolf, "A woman must have money and a room of her own if she is to write fiction" (1928, A Room of One's Own). This quote seems to relate to another story that is about the general harassment and threats that women are receiving on the web. According to an article by Ellen Nakashima of the Washington Post this problem is on the increase. Aslishlomontl's blog points out that this same rise in behavior in chat room environments lead to a reduction in women in chat rooms over 2000 to 2005.

The question is what do we do with this understanding? Robert Scoble, technology blogger, is quoted in Ellen's article that if women chose to stop participating it will lead to negative impact on career prospects, "If women aren't willing to show up for networking events, either offline or online, then they're never going to be included in the industry," he said. Don't misunderstand him, he's a fan of our participation.

Another story I was planning on commenting on at sometime was the creation of Gamerchix at Xbox.com. It's a special women's only community that has been set up to allow women to enter the gaming world and not feel intimidated by the 'trash talk' that gets hurled at players, especially new comers (or women). They have a manifesto which is worth calling out:

If you play games, you're a gamer chick. Whether you're an Xbox Halo 2 champ, play RPGs on the PC, or Mah Jong Tiles on MSN Games, you're a gamer chick.

Xbox GamerchiX don't talk trash about other women. Ever. When women stop hating on each other … we will rule the world!

Xbox GamerchiX support each other.

Xbox GamerchiX are good role models for young gamer girls.

GamerchiX are not pin-ups. We're all hot in our own unique way, but it's about the games and the companionship, not T&A.

You can be a member of any clan or group, but while you're part of GamerchiX, you don't talk trash about other gamers.

The quote from Virginia is still basically true, but may be instead of money it's technology and a room is a space free from criticism. There are so many ways that technology can facilitate letting out our creative spirits. We have to continue to be creative in keeping these 'rooms' free of over abusive headaches so we can achieve our goals.

As technologies and businesses are created how can we maximize keeping a positive environment and not tolerate inappropriate anonymous behavior, or provide support to increase our resolve to continue to participate when the going gets tough.

Jewelry Stores Move to Experience

2008-03-02T22:00:00.000-08:00

I thought this article about jewelry stores now trying to get in on the experience action was an interesting one. They are have realized that the basic shopping for jewelry experience hasn't changed in decades and the only reason why the stores survive is because women like to products and has nothing to do with the experience of the store. They're exploring ways to make the experience more engaging - how often do you try on jewelry in a store? Me, I don't feel comfortable in stores as it's too much effort to get an assistant to ask to try items on, plus I'm just not familiar with prices enough to have a clue about what I can try on that's in my price range and what's too pricey.

The article has results from a survey that highlight stores that have good experiences, the 5 essential steps to creating a store experience, and what types of experience could be on offer at a jewelry store. The stores those surveyed said delivered to them what they truly wanted were:

L’Occitane

Restoration Hardware

Apple Store

This article is highlighting that diverse merchants are considering what experience means. This particular group must carefully consider women, while it's romantic to be bought jewelry, given women have more cash in their pockets it would be wise to consider how to make their engagement more fulfilling with women.
I look forward to the progress, though my purse might not be so excited at the prospect!

Microsoft Supports Women's Event at TechReady

2008-03-02T21:39:00.000-08:00

This is a nice follow up to the Detroit Automotive Show blog post. A week ago Microsoft held it's tech ready event which reached almost 5000 in attendees. Approximately 20% of the attendees were women. They hosted a special event for the women attendees. Becky Bertram, from Microsoft Consultants, comments on the event on her blog.

Again, I'd like to push the agenda that for any large scale forums or events that runs for a few days consider hosting a women's event to facilitate networking. It must seem counter-intuitive at times to men to consider women actually need formal networking events to make connections when women are considered so social in nature but it is absolutely true.

Better Supervisors is What's Needed, but in the Meantime What Can You Do

2008-02-16T23:33:00.000-08:00

Catalyst is one of my favorite independent research companies for working on understanding women at work. A long time ago they realized that the battle isn't about equality in the work place it's about presenting a business case on the benefits of having a diverse work force.

They recently completed a piece of research looking at women in high-tech jobs. Challenges appear to be in their relationship with their supervisors - their supervisors aren't available when needed, they don't listen to suggestions, and they don't give feedback.

The research comments that women join companies but leave because of supervisors. Come on companies, think about this cost. I haven't yet dug into the absolute results but I wouldn't be surprised if women had the same challenges if their supervisors were female. The role of being boss is a tricky role, with so many demands being made of you. It's always sad when it's simply good management that is the problem. However it does run a little deeper.

In another piece of research Catalyst report that managers have a harder time giving feedback to women than men. I have tried to communicate this to many women that we have to work harder at providing an engagement with our bosses that makes it easier for them to give us feedback, without this feedback we have a harder time progressing.

Be direct and ask for feedback about a particular project or behavior. Ask clarifying questions as feedback is being given to help them fine tune their feedback.

Even if they say, 'You did Great', ask about how to improve next time as you want to get better at X.

Change your behaviors to respond to the feedback, and then confirm that you're improving

Send an email ahead of a meeting to say you will be asking for feedback on a certain project, behavior to remove taking them by surprise.

Another path is to get feedback from others, however we have to consider what we want feedback on, ask the right questions, and make others comfortable in giving feedback.

First think about what it is you want feedback on

Now consider, specifically what aspect it is you want feedback on.

Brainstorm several different ways to get feedback and from whom. Ask a friend to help you brainstorm.

Follow through on taking action on getting feedback from someone.

Say 'Thank you', and seriously consider what they tell you and how you can respond to their feedback.

I know this is a lot of work for us to do, when if we had fantastic bosses we wouldn't need to put in the extra work - well listen, our bosses aren't going to miraculously be better at listening and giving feedback over night so we have to take steps ourselves. And when we become bosses we have to make sure we take time to put into practice what we want from others.

Companies need to be learning about these strategies to improve the technical work place for women because a diverse work force is a more creative productive one.

Your Phone Video Clips in Overheated Symphony

2008-02-15T20:16:00.000-08:00

I love media projects like this that take aspects of real life from around the world and creatively assemble them for a larger audience enjoyment. There is a film festival about to start in England called Birds Eye View (March 6-19). One creative project they have running is to collect phone videos (40 second to 4 minutes) submitted by women to their site. On March 9th Sarah Turner (film editor) will edit the clips to produce a film called Overheated Symphony. The film will be shown at the festival and then posted on their site.

What a fascinating project to get insights from women around the world - so many voices to listen to. I can't wait to see what they come up with. Video is being used much more now not only in casual home postings, but also as a medium to post comment to blogs or video postings. I'm curious to see how well video takes off as a feedback mechanism for companies. In my work as a user researcher we have known for years that a power video clip of a user having difficulties can impact a team to respond more than heaps more research and numbers. How will the use of video feedback to companies empower, or not women to impact the products they want? What types of skills will companies need to understand free form video feedback? Given women are known to be better at interpreting non-verbal communication will they be better judges of content? There are some interesting times ahead in the use of video.

Tipping Point Reached, More Women on Web than Men

2008-02-13T23:00:00.000-08:00

It's not particularly clear where Advertising Age got this fact but they're saying that 2007 was the year where there were more women on the web than men. However given what I've seen on recent data it seems absolutely feasible.

What does this mean? Those developing and marketing software online really need to think differently for mass market appeal. Let's take video online which seems to be building huge popularity, more women are now watching clips online. Like men, women say the most watched topic is News. However their second choice varies, with women preferring movie trailers and music videos and men preferring amateur videos. Now I'm not making the point that people producing video content need to think differently, I asking you to think for a moment if technology companies are male dominanat, there's a chance they have more types that have a tendency to prefer amateur videos to high quality, emotional movie trailers and music - hmmmm.... how do these preferences manifest themselves in the experiences of the products they build or the way they market?

I first read about the increase of women online on Michael Bloch's web marketing blog and must credit him with having posted an article over a year ago on how to market to women on the web. It's a short article but pretty practical, and he comments on the importance of the influence of trust on female customers, and trust can be built better when a company can demonstrate female involvement in the company, like women listed in employee listings. Another business rationale to diversify the workforce.

Imagine if all tradeshows considered a woman's perspective: Women's Day at the Auto Show

2008-02-13T22:15:00.000-08:00

So what do I think of women's day as a theme for the Chicago auto show? I think now they've really internalized the fact that women influence car purchases significantly that their business strategies are starting to change. They've realized that 85% of car buying decisions are influenced by women, women buy just over 50% of cars, and yet only 25% of the attendees at the show are women (Foxbusiness). If this is a show to excite the market of potential purchasers then they need to increase that percentage. They've dropped the price of entry by 50% for women on Women's day which was Tuesday, and booths presented seminars, trainings and sessions for women on buying, leasing and car maintenance, and thought of additional attractions to improve the environment which included things like spa treatments. The nail treatments might be a bit obvious and almost tacky, but heck, honestly sometimes we do fall for such things, it's. Also the event actually deserves some credibility by collaborating with Motherproof.com which is a website that supports women in the purchasing of cars (awesome site by the way).

Even though its being entered into because of the business and not out the goodness of equality of their hearts, I'm going to say - Good for the auto show planners, an improvement over last year. I hope the event is an appropriate increase in support, and I sincerely hope they keep trying to figure out how to appeal to women.

Imagine if every large tradeshow or event truly understood the power of the economy of women and thought about how to reach out to tap the market how different business would be. It's not just women as buyers, but it's that female chain reaction of having more women in industry, in businesses, in decision making positions, to influence product creation that appeals to the audience. Do we need to have formal women's days at events? It makes me feel uncomfortable having always been in male environments in school and work to want a 'special' event, however considering how women at work benefit from formal networking opportunities versus casual relationships, the idea of formalizing an event that appeals to women offers the same benefits as formal networking opportunities in that it creates a safe environment with known expectations of what to do, and what's expected of you.

I want to see more attempts to engage with women - remember it's all about moving dollars from our pockets to their business pockets, it's not about equality, I simply want them to earn their money and for me to enjoy the spending experience and be happy with what I get. Win - Win - how hard can that be?

Stay informed with the GigaOM show

2008-02-12T22:19:00.000-08:00

Now before I review the next site you should know that I don't watch TV, we don't have cable at home, and the only time I really indulge in TV is when I'm alone in a hotel room then I love to surf the channels. However one online area that I hadn't been clued into was Internet TV, that is TV like shows made especially for the Internet, and I know I haven't yet explored what's out there but I did come across The GigaOM show. I thought it was an informative show on technology with good presenters, good content, and cleared up some of my missing information about hot topics. If it's beneficial to you to stay informed on what's happening in technology at more than a headline read depth, then definitely take a look at GigaOM. They update the show once a week on Thursday, and run time for the show is 15 minutes (and can be podcast too, except that would probably take me more than the 15 minutes to watch the show to set it up, find my cables, charge my device, and then remember to have the device with me when I had time to watch it - am I the only person that is challenged in that way?).

Women Superstars Are Portable, Men Less So

2008-02-07T18:53:00.000-08:00

This is a point in my blog where I wonder if I'm deviating from the theme of my blog or actually iterating to fine tune the theme. I am personally motivated to encourage change in how technology can provide women with an improved quality of life whether it's for pleasure, work, balancing life, family, etc. I have been trying to focus on the pleasure and fun because there are many other sites that comment on how best to balance work/family etc. However to encourage technology companies to consider an audience so unlike the gender makeup of most technology companies requires a shift itself to be more attractive to women to want to join it. So this then leads me in the direction of wanting to include in my blog articles and commentary on why it makes business sense to improve the gender make-up in companies.
In Harvard Business Review this month there's an article on the portability of superstars in the work force by Boris Groysberg, it's a second article pulled from a large data set. The first article had findings that showed it was extremely hard for a superstar in one company to transfer to a new company and still perform at the same outstanding level. However the new article has looked at gender differences and determines that women can move successfully between organizations. There were two primary reasons, first, women have stronger external networks, which they've developed because internal networks can be harder for them to develop. This means when they switch companies they weren't as dependent upon that internal network for their success compared to their male counterparts. The second reason is that women are more likely to way up the environmental factors of moving to a new company: culture that is open to female talent, openness to individual style, and impartial performance measures, this contrasts to a man moving to a new company for financial rewards.

Take aways:
Developing an external network is important, for people who are starting their careers it's developing it outside their group, division, or organization if a small company.
A woman who is second guessing her intuition on whether to force herself to make a move based on compensation if she feels it's not a good fit should probably go with intuition.
A company hiring talent needs to consider how it operates to considered an environment where individual styles can florish. I say operates because I can imagine how a company could try to convey that individual styles are supported, but without the reality to back it up the high flyers recruited in will not continue to rise.

It's bizzare to read the short summary on the HBR site because it's so rare that I've read an article where it's highlighting what women do that men can learn from to be successful in business!

Wake Up Business, the Women Are Already Here

2008-02-04T21:00:00.000-08:00

I've been planning to make a post here at some point that highlights the need that businesses need to play closer attention to women and their influence in the world today. However it's always hard to know when to do the pointing, I have gut intuition that it's a good thing but where are the facts. A new book has been published, titled "Why Women Mean Business: Understanding the Emergence of our next Economic Revolution" by Avivah Wittenberg-Cox and Alison Maitland. As the title suggests the book pushes the agenda that it's not a women agenda issue but a business issue to pay attention to. In a sample chapter they quote research completed by Catalyst that demonstrates that companies with a higher proportion of women in their senior teams outperformed those companies that had lower proportion of women. Women also dominate 80% of spending decisions. According to the Consumer Electronics Association women spend $55B of the $96B that gets spent on technology. There was an article on an Australian site recently that also showed that Women are the decision makers in the purchasing of houses as well, and more women are buying their own houses – the social balance of who has spending power is changing on both big and small purchases. So much change in the power of the female consumer and yet we have to see proportional changes in how companies are managed at the top levels.

I intend to get a copy of the book to understand their research and perspective more throughly, but it is motivating to consider what they layout in chapter one as a new time and place - women have finally been working alongside men in workforce for a couple of decades now, and women have also have increased their spending power, and women around the world are critical to the workforce unlike any other time - if companies don't wake up and figure out how to adjust their business attitude and method of operating to address their audiences then they will fall short.
We need to see more women making it onto board of directors, where we are pitifully represented. I was encouraged last month by seeing the new board member for Apple was Andrea Jung who is CEO for Avon. Now of course board members don't exactly influence product strategy but imagine a company like Apple who is known for trends thinks to harness the sensibilities of a female leader of a company that is completely targeted at the female population - interesting conversations might happen in the smoke filled room. Microsoft's announcement of it's new research lab in Boston also announced the director of the lab would be Jennifer Tour Chayes, who will be the first woman to head up a Microsoft research lab. I believe many of the large companies are trying to figure out gender issues but are not sure how to turn the corner - strategy corners are perhaps easier to turn than culture corners?
I'll take a look at the 'Why Women Mean Business:..' book and post a review later.

Pitch like a Women at Women 2.0 Open Mic Session

2008-02-02T22:37:00.000-08:00

When I started this blog I wanted to call it Web 2.0 for Woman 4.0, as I head towards that age this year I really feel that there is this tremendous opportunity for more businesses to adeptly position more technology at this band of life and be successful. At the same time I realize that technologies are being developed predominantly by guys and they might not be of the right mind set to get creative in the this lucrative space for Women 4.0 (plus or minus).

I am excited to see groups like Women 2.0 get established to support women in the development of ideas and the nuturing of startups. To quote the quote on their site, “every day, 420 women go out and start their own businesses — twice the rate at which men do so. And these businesses are growing revenue, profits and jobs faster than business as a whole.” — Margaret Heffernan, Forbes.com." - there is tremendous innovation going on by women, and why shouldn't more of it be in the technology sector? I've watched panels on blogs such as Y-pulse that highlight CEOs who are barely out of school (both male and female), the cost of initial entry into a web-based business is so low that fledgling sites can exist and refine themselves before the big costs hit. More women need to embrace the lower cost of entry and give it a try.

Women 2.0 has Pitch 2008 coming up. This is an opportunity to network and get feedback on your napkin ideas - what are you waiting for? Take a moment to submit your idea, and make it more than a mental moment, what's the worst that can happen?

Women Community Sites Growing Faster than Other Categories in 2007

2008-01-31T18:51:00.001-08:00

While most of the attention these days seems to be on what the latest thing teens, tweens, or y's are doing, looking at recent research from ComScore, it is reported that the Political, and Women community were the largest growing categories for 2007 with an increase of 35% each. The actuals of unique visitors were higher for Women with that number being close to 70M.

Glam Media was one of the biggest gainers (213%) in the Women's category, helped by the acquisition of Quality Health Network, MyYearbook.com and LifeScript.com.

iVillage.com: The Women's Network also made gains with the addition of some sites like checking out exactly what they are and what I'm missing out on - expect to see more shortly on the experience. I've already peeked at iWin.com and think I'm about to lose an hour or two exploring the site. (Yet again, an experience that let's me get started before it slams with me passwords and usernames - take note website creators, let us experience first before we sign up, try before you buy works as well in the web world as any other), M akeoverSolutions.com and iWin.com. Having never been to these websites I need to do some

Hardly the Scraps of the Blogging Community

2008-01-26T00:35:00.000-08:00

No surprise that a site like Scrapblog.com has become a success in the female community. Launched in April last year it now boasts to be hosting more than one million scrapbooks. It was only a matter of time for women to return to being the memory keepers and social communicators. Finally tools and websites are out there to support us in these endeavours, if it's your thing, which I must confess is mine.
The article on streetinsider.com offers up some interesting facts in their article:

4/5 scrapbookers online are female
81% of online scrapbookers use sites such as flickr, facebook, photobucket, picasa

I had a go at creating a scrapblog page and it was pretty fun and painless - and Thank you Scrapblog, a website that allows me to explore and play first before making me register for the site, makes a big difference to my enjoyment on a site.

Where are our games?

2008-01-25T19:38:00.000-08:00

Interesting that I should read an article today that points out that game designers are missing an opportunity by not designing, marketing and positioning games for women, when my previous post was for a games site that I think is just delightful. The article appears on the Georgia Institute of Technology website, and is credited to an article run on AOL games daily website. The article points out that nearly 82% of the gaming developer population are male and the games developed are tested by males, and marketed to males. They contrast this to the Parker brothers who manufactured games, where many women were employed in the manufacturing process and became testers of the games, and hence influenced the development of the games so they became games that were enjoyed by multi-generations.
It points out that women over 40 spend more time playing downloadable games than any other part of the population but this fact has been marginalized by the casual gaming business not being as lucrative as the long adventure 40 hour plus playing games.
Apparently Nintendo have decided to go for this market, by saying the others can have the hard core gamers and they'll take the others. They are the first gaming company to have a booth at an AARP convention!
The article also points out that Microsoft is about to launch a gaming campaign aimed at casual gamers (i.e., women) - it will be interesting to see whether that attracts us to their offering.

Irrisitable games at Orisnal.com

2008-01-22T03:49:00.000-08:00

If you're noodling around on the computer looking for a way to distract yourself and just aren't interested in playing solitare, take a look at the beautiful delicate games at Orisinal.com (that's right it's original but instead of the 'g' there's a trendy 's' in the middle - took me several repeat visits to the site before I remembered that). Peaceful music, beautiful images, and very gently motivated games that flow. There's so many to choose from like the Puppies galloping along jumping balls on the beach, Kola bears moving from bamboo poles in a rainforest, rescuing little duckies falling from the sky by opening umbrellas.
I find the engagement of the games captivating and they provide a little breathing space sometimes during a stressful period.

How to be the Perfect Boyfriend, and other Advice

2008-01-17T21:22:00.000-08:00

Videojug is my new quick moment entertainment and yet informative website. It's a video site (obviously by it's name) but it's not a youtube free for all, this is a website that is trying to provide provide professional short videos to explain just about anything and everything, or as they put it Life Explained on Film, they allow user-submitted content but it's reviewed (I assume prior to posting) and they're soliciting ideas on what to make videos on next. I first discovered it when looking for an explanation of Web 2.0, and Wikipedia had a quote from Steven Fry on Web 2.0, which seemed an interesting person to quote given his a british writer/comedian/actor. He presented a short sensible explanation of Web 2.0. I poked around some more and found loads of topics, and put my vote in for a video on how to demonstrate folding fitted sheets (something that I've failed to master).

Today I was pointed to a fabulous clip that sincerely and humorously addresses 'How to be the perfect boyfriend' though I think it applies to all male partners, and 'How to be the perfect girlfriend' - gosh, it's pretty darned easy when you review the videos. Then in the short list of 'love story films' on the girlfriend page was also 'Four ways Office 2007 will make your life easier'

It's truly wonderful stuff coming from the producers of Videojug. It's definitely a site that makes you try to think of stuff you've always wanted to know but never bothered finding out. Definitely worth a few quick moments indulging in random asks, and being given entertaining and quite often useful responses.

Knowing the Movies are Always There

2008-01-16T12:28:00.000-08:00

So who hasn't heard of Netflixs? Netflixs became part of our lives in 1999 when we had our first child. We love to go to movies, we're talking at least two or three times a week back in 99. Once realizing our evenings out where a little less frequent (though we made the most of going to cry rooms which are small rooms in movie theaters where you can take babies and still see new movies) we bought a big screen tv which came with a trial Netflix subscription. We've been hooked ever since. What's not to like about selecting endless films of your choice to be sent to your home, watched at leisure, and no late fees.

My only minor complaint was I'm surprised they haven't done much to evolve queue management over the years. All I want is to be able to say, 2 movies from this queue (mainstream), 1 from this one (documentary/foreign), and 1 from this one (kids). But with a bit of manual management it works just fine.

But what I tried today was an amazing quick moment! I finally got around to trying their Browse Selection (online viewing). I'd tried it a while ago but it was flakey, but now it's pretty darn great - it was a click-click experience with no thinking to install whatever pieces for viewing, and then the show started to stream - great picture quality, sound, etc. I'm hooked, or to be honest I love the idea that viewing content is available to me at the click of a button. I don't know when I'll really find time to watch something completely on my computer but simply knowing it's there waiting for me provides a quick moment of happiness. I had heard it was pretty good but finding time to try it just doesn't happened until now, but now I'm mentally hooked.

Or may be I like the skinny mac...

2008-01-15T17:50:00.000-08:00

Oh, the choices of a laptop that I could have are too much to bare. They come in so many shapes and styles, or are certainly on their way. Take a look at the new ultra-skinny MacBook Air that was shown today at Mac world. May be I don't want a pink pc anymore but a sophisticated designer-like shinny Mac.

Wait a minute, if they really delivered on what women want we'd have an all our personal information, etc., in our glamorous sparkling USB keys that we could plug into any fashionable laptop computer that we could rent from Bag, borrow, and steal. Then I wouldn't have to choose either/or - I could have all of them for a small rental price. Okay, my personal quick moment today is imagining I can change my laptop to match my outfit, my mood, or my meeting or occasion - it's only this implementation that is holding me back from being CEO of the next successful blaptz.com social network, okay I know it takes more than a trendy laptop to be successful but I'm sure it would help me on my way, I would feel the part.

Could it be a Romantic Gift?

2008-01-15T12:53:00.000-08:00

What would you do if husband, or loved one presented you with a crystal clad 1 gig USB drive? It's a real possibility as Philips and Swarovski are collaborating to bring stylish USB drives to market. I don't dislike the idea but am hesitant about whether I'd want to receive one for a valentine's gift. Is it possible to receive techno-gadgets as romantic gifts? I think it takes a little effort on the gift giver to really deliver on the romantic gift. How about if the USB key contained photographs from a special occasion, or a special message. What enhancements would you consider to make this a romantic gift to remember?

What would the quick moment be if you had one of these? Enjoying the thought that dangling from your purse was not only an attractive accessory but when that moment arose when someone needed to transfer set of photos, a music file, a video from one machine to another you can whip out your usb crystal clad heart and save the moment. No doubt you'd have just had a manicure so the dazzling contrast between red painted nails and the silver would be striking and everyone around you would wish they were such a well put together woman! Moment over. Let's ignore the moment where it would be located at the bottom of your overstuffed purse with sticky candy, tissues, and old movie tickets.

So does a PC purse make it onto your shopping list?

2008-01-10T12:38:00.001-08:00

So what do you think? Can you imagine yourself with a fashionable taylored laptop that matches your outfit? Yes that is a laptop in the share of a bag. I wonder if they've considered that we'll still need to carry a purse alongside it as we have other stuff. These are only prototypes from Microsoft who are trying to seed the PC manufacturers with the notion that there's a market for customized laptops likes these ones. If it's light enough and works when I open it up, maybe I'd like one, but it might be a while before the price point is appropriate. A step in the right direction though.

Look Whose Watching, or Rather Creating!

2008-01-09T18:31:00.000-08:00

An article was posted on Clickz today that shows the number of females watching Youtube videos online has risen (Pew Research).

A 120% increase in women watching videos like Youtube videos online. 11% in 2007 from 6% in 2006.
A 100% increase in women posting videos aged between 30 and 49 posting videos. 14% in 2007 from 7% in 2006.

Though I didn't answer the survey that number would include me. This holiday season I posted two short clips of my kids singing songs and wishing grandparents in England seasonal greetings - these are those good ideas you have, and can win excellent family credit points, if only they really are quick moments. Here are three quick insights from my experience:

Getting my kids to perform a 40 second holiday greeting for grandparents was tougher than I first thought, my initial clips I tried to post were too long. Trying to cut my daughter from singing all 6 verses from the school holiday song was an emotional experience. There must be ways of cutting video clips, but who has time to search during a quick moment? (if I figure it out I'll post)
My parents sending me email to ask that how to unblock the software on their computer or did he need to buy a new viewer as the message said he needed to install a new viewer, all this confusion because of an error message on the youtube site. Someone needs to figure out who the 30-49 year old women are posting videos for, and whether that audience will be able to easily view the videos.
A few days after posting receiving a message from Moldytoastervideo to ask for permission to subscribe to my video postings. Surely the mailer wasn't seriously interested in my terrible clips, but made realize that yep, I'm posting my clips out there for the world to see. Even now I'm surprised that the clip labeled 'gymnastics' has been accessed more than 200 times. I could have set permissions but that would have been more mail exchanges with my parents.

Its good to see Pew pick up on OUR generation as an up and coming audience for video clips. And I must say while posting my kid videos I also lost time in exploring youtube and finding other channels that I hadn't seen before. See, once we have a need to enter these spaces we can explore and generate click through in a different way from the Ygen. We just need a justified value proposition to enter but then once in, we can lose track of time - win for you services and implicit win for us too. (BRIT quick moment: For anyone wanting to see Michael Parkinson interview Beckham it's here).

What do Avon and Apple have in common?

2008-01-08T16:17:00.000-08:00

It was announced today that Andrea Jung, 49, chairman of the board and CEO of Avon, has become a director for Apple's board of directors. The official business posts seem to be focusing on her depth of business experience, and rightly so. I'm not fully familiar with what directors on boards have influence over, mostly things like making sure companies don't run aground in legal areas and are insuring the business is behaving fiscally responsible to share holders, however the idea of seeing someone with almost a decade of senior experience at Avon and prior to that Neiman Marcus paired with a company like Apple just speaks to me that elegance, simplicity, could be further fostered. Imagine the depth of her audience knowledge which is one that I don't think technology markets are fully considering. Again, as a board member it's not that depth of knowledge that will be tapped into, but still let your imagination think what quality depth of knowledge from these two companies could do for for our-gen if the world worked that wayy?

Crafted bargains at Etsy.com

2008-01-07T22:47:00.001-08:00

There's nothing like finding unique bargains, something unusual, something that's spontaneous and special. Have you visited etsy.com? I only came across it this month and wish I had an excuse to look for some gifts or presents to buy. Actually I did find something to purchase - old 50's and 60's dress patterns for my daughters (not sure if that counts as a quick moment for me to enjoy or for them? ). I like the idea of searching for vendors locally or different types of vendors. It's an attractive site, and an enjoyable shopping experience. Take a look, and may be you'll find something you simply need and haven't been looking for!

There's a fun color experience, to shop by color. I'm not entirely sure how the color feature works but mousing over the colors and clicking provides a little stack of objects that are matching in color tone. It's simply a few moments of frivilous fun. Click on any item in the stack to bring the image to the front, and click on it again to put it back in the stack. It's a nice way to get started when not knowing what you're shopping for.

People are citing Etsy.com as an up and coming site for 2008. I hope it becomes boomingly successful as its another outlet for small businesses and home craft industries and continues to empower women to combine personal passions with business. And also allows those of us who aren't that industrious to show support by purchasing and supporting these individuals - such a hardship!

We can do it,We use to do it, and It'll never happen

2008-01-07T21:17:00.000-08:00

Remember what it was like to have ambition and belief that you could achieve what you set your mind to? Today I came across two items that make we want to rekindle that spirit and find a moment to feel the rush of hope that it's all possible.

First there was an article on MSN.com on the women's page about making time for yourself (article). This article is more assertive in terms that you should be able to take back your time and set your mind to achieving your goals whether it's to write a book, run a marathon, or start a business - go for it, try it. I am a person who will try and act on my gut desires but there are many days and things I want were the goals aren't particularly hight and even then I'm simply not going to achieve them. Like I don't even strive to have my closets at home look like a California Closet, in fact I once flipped through the ad catalog and thought if I only could make my closet look that good I'd be happy - it wasn't until spending a moment or two longer I realized that I was looking at their 'before' closet. Is my closet the only one that looks ten times worse than the before picture?

The next quick moment of reflective dreaming came when I came across a young singer who has be named as an up and coming star in the UK, on BBC - Adele. She's 19. She doesn't come from any special family background, but she was focused and set up a MySpace site a couple of years ago, which was spotted and she's now bringing out her first album this month. I love hearing of people taking flight and here is a young woman who has managed to use social computing to create her opportunity. I wanted to hightlight Adele not because I have aspirations of being a singer (that would be scary!) but it makes me remember aspiration. We need to figure out a way to exercise our aspiration muscles so it can lead us to getting our minds hopeful of change, and then may be we can achieve the goals that MSN article identifies, or at least getting our closets to the 'before' pictures.

... Now as I've casually mentioned the California Closet company I went in search of the before picture to post from their website, but what did I find, not just a website that allows me to order shelves but a philosphy about as complex as taking up Buddism (or should that be as simple as?). There are tabs on rooms, okay that makes sense, but then there are inspiration areas where it's all about life which a woman walking in the shallow ocean with her skirt hitched up looking at pebbles. There are articles about swimming in cold lakes. I'm not quite making the connection between my closet and a cold lake but may be I will after reading some more articles on artisans. Okay I read some more on the site, still didn't make the connection with my closets. Maybe as this blog progresses we'll find out why I have a fear of the California Closet company - their intent seems genuine to consider your lifestyle with storage, and perhaps perfect storage would free me up to pursue other pleasures but not sure why that dream moment isn't coming to me. Wait a minute, I've just figured out my California Closet moment, it's when we're staying in a vacation rental property and I've taken just enough clothes for all family members for a 10 day trip, then I can hang matching clothes, shoes, jackets on minimal hangers without wrestling hangers into a closet where if things fall off their hangers they can stay floating off the ground for weeks before the pressure is such that they fall to the ground. (BTW those of you who know your closets will note the photo is not a Ca closet but some immitation, I mean, would Ca Closets allow that shirts on the pole?).

So I say Thank you for the Music, for giving it to me.

2008-01-05T23:08:00.000-08:00

You're finally alone with a computer (hmmm... I think more about phone indulgences at some point) and you wish to hear a song you haven't heard for a long time, as you never have your CD's with you, or haven't bought one in years but haven't got around to an MP3 player. Have you tried Pandora.com? It's a free, yes free, music service. It even has an elegant way to get started as in you don't need to sign up for anything, simply type in the name of an artist or song and it get's going. It's sweet. And yes the service does remember songs from the seventies and eighties. You can listen and provide a thumbs up or down to help it learn the type of music you like.
A moment can be just searching your mind for a song from the past, typing it in, and then listen to it and remember the original moment of the life you were living when you heard the song, the hopes and dreams you had at that time.
And yes, they have Abba.
I've tried other services and will comment on them in a different post.

Is there time for luxury bags in your life?

2008-01-05T17:20:00.000-08:00

Now this item is probably worth a dream moment, and try not to be practical in these moments. I came across a site called, Bag Borrow or Steal. It's worth a perusal. It's a site that allows you to pay a $5 a month membership fee and then you can borrow bags or jewlery from them for a day, week or month. Now the down side is you do have to pay an additional fee for the item you have borrowed, and the price depends upon the luxrious nature of the item. For example you could borrow a nice Coach everyday bag for $50 a month, or a Prada clutch purse for $400 a month, but if you're dreaming consider the vintage Hermes Crocodile Birkin Handbag at $4,800 a month!
I ask you to ignore the practicalities of where would you go with such a purse, how would it manage all the twiddly things, lipsticks, fluff, etc. from your current purse, or bulging wallet. Simply imagine being the kind of woman that can use this service successfully - imagine what it feels to be part of a lifestyle where you have time to consider your purse or bag on the way out of the door. Imagine what it's like to receive a beautiful purse in the mail that requires being respected. I love the idea of living a life where this would be me.
Okay moment over. See the web can provide us with moments to dream on and brief rests from our hectic day. Good luck to Bag Borrow and Steal and all it's wonderful clients, and who knows may be one day I will have time to use the service, and live the vintage bag life style.

There is no time

2008-01-05T16:29:00.000-08:00

It's a world that moves quickly and the moments we have to ourselves are very brief. I'm looking to use this blog to share insights of how women can use the web to their advantage, so when you have that brief moment how can you have a satisfying experience that makes you feel you. I'll be sharing my own experiences and reviewing new technologies and trends I hear about. Women have always been social creatures who are responsible for communications, household management, child care, family management, socializing, events, etc. Well, if we look at some of the claims of Web 2.0, you'd think our lives are about to change and our time that was previously taken up with these tasks is going to be either more engaging being enabled by technology and might even free up our time to be ourselves. I'm going to try and steer clear of working mum (or mom's) descriptions or even mother and baby posts, as many other sites do this very well, but please be patient if I lapse from time to time. I am a working mother of two girls (8 and 5), I'm from England, and have an American husband, we live in the pacific northwest.
So if this blog florishes it should be a point to show you how to regain those joyful moments of when you time was less busy, but my guess is it will be like mine - you'll hear the time saver snipit but won't have time to do. That's okay in my book as long as you take a zen moment to think about the experience you're so close to having if only time allowed.