Sites for Women over 40 - My point exactly!

See, see, the momentum is building and women are doing it for themselves! A new website for women over 40 because the founders (including the famous: Whoopi Goldberg, Peggy Noonan, Lily Tomlin and Candace Bergen, and the financial backers: ) didn't think the web was designed for people like them. The site is called WoWoW .

I have visited the site a couple of times and as yet haven't been wooed into WoWoW. The site is pretty sparse of real content as it appears to be dependent upon questions being posted by the site and is then riding on comments from viewers, and an editorial style comment on the comments. Also the design of the site seems to be lacking (see attached graphic)- it seems a mash of styles with whitespace and times-roman font - however that could be me having a browser problem. Must make a note to check it out in a different browser.

I think the founders are correctly identifying a niche that needs a substantial filling but I'm not convinced that this site is the site that's going to do it. The backers have put in $1M, and they have some ad-support from Citi and Tiffany, but not sure that will do it, according to a blog post.

Take a look at WoWoW and tell me what you think of the site? Future hit site or flop?