Saturday, June 21, 2008

Repeating What Women Want - How is it Possible?

Here's a neat article on 'What Women Want' that documents the growth of the Lifetime Movie Network. This network launched in 1998. In 5 years it ended up with 4 million subscribers. It now boasts of 334K viewers in primetime network for 18+ women which is considered a prime segment. What I particularly like pulling from the article is this quote:

"Based on hundreds of focus groups and polls, Greco said, “Today’s woman, whether it’s real or perceived, feels like she’s really busy and has a fully loaded, hectic life.” Knowing that, LMN executives are attempting to portray and position the network as a TV destination that allows for a temporary escape. “It’s a place designed specifically for them, where they can take a break and escape, unwind, and have some personal time,” Greco said.

This again exactly maps to the philosophy of this blog - quick moments - that bring pleasure, and a break from everything else, where the experience is beautiful and the technology dissolves into the background. LMN has been experimenting with webisodes , they're getting into their strides with this. What other ways can we leverage technology to give us that momentary break and we can be immersed in the flow of the experience.

1 comment:

jjain said...

While conducting a literature review for the color match project (where we created a neat kiosk application for cosmetics recommendation), I was amazed at the lack of publication on studying women users, and user interface design guidelines for this segment. Women != pink :):)

Would love to hear your thoughts on this.

More on this project: http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2007/07/11/BUG34QU3961.DTL&hw=packard+ryan+kim+color&sn=001&sc=1000

-Jhilmil