Thursday, June 12, 2008

The Rise of the Smart Phone for Women

An article published in the NYT today stated that the number of women who are purchasing smartphones has doubled to 10.4M in the last year. They are quoting newly released research from Nielsen Mobile.

Smartphone companies are starting to find women's sweet spot by targeting ads for their latest phones in Elle, Oprah, and Martha Stewart Living. A slight aside, is I've noticed in many 'House & Garden' type of magazines that in the beautiful glamour shots there is usual a photo of where the laptop fits into the house. These gadgets and technologies are part of our lives and if so they had better meet the beauty bar that the rest of female lives aspire to (note I use the word 'aspire' as so few of us achieve it.

I'm excited by what this power of gadgetry ownership will lead to - if there aren't a hundred companies out there figuring out how to provide 'quickmoments' for women on their portable smartphones then we're just not thinking right. For starters, how about reading the advice of the Download Squad on how to download books to your phone.

Hmmm... now when will my phone be able to give me a neck massage - wait there's an idea here - a massage phone accessory that plays a particular playlist while you relax and talk with a friend on the phone.

Anyone want to brainstorm on unbelievable services, accessories or more for the really smart phones?

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