Saturday, December 20, 2008

Inspiring Female Entrepreneur - Karen Darby

I've just discovered this wonderful entrepreneur from the UK called, Karen Darby. Here's a woman says she felt she knew she wanted to run her own business from around the age of 8. She took on lots of jobs as a youngster, and lied about her age to get a job at a laundromat. She set up her own telemarketing company at the age of 22, and after 7 years had 200 employees and was making 4 million pounds. In the 90's she had two kids and started to work for herself again, training up customer call centers. In 2003 she set up a new business called, 'simplyswitch'. She was thoroughly passionate about the business as it was responsible for helping people get a good deal on switching between services (phone, energy, etc). She loved the business, and finally decided the time to sell the company in 2006 for 22 million pounds (approx $44M). Below is her list of top tips for success, and here's a link to a terrific interview with her - full of much sound advice and wonderful insight on the why behind her decisions.

Here's her tip list to succeed as an entrepreneur.

Do what you love
Create a white hot burning desire
Create leverage – commit to doing something with determination
Maintain a laser beam focus on your business idea
Use someone else’s money – seek funding opportunities
Be a rhino – learn how to handle rejection
Employ smart people + network like crazy – surround yourself with a strong team
Be enthusiastic
Live the brand – you are the best possible PR for your company
Give yourself a check up form the neck up on a regular basis
Hypnotize yourself – tell yourself you’re wonderful and your ideas are
Know when not to listen – especially to negative comments
Double your failure rate
And remember most of all - timing is everything.

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