Tuesday, April 1, 2008

SheZoom! it's kinda YouTube for Women

A new beta site opened up this week called SheZoom! It's a managed , video site that is aiming at the female audience - it's goal is motivate women to better themselves and others. It is currently pre-populated with a lot of video content, with it's final goal to have both produced content and user content. There are sound bites of video street commentary - the video I saw on gadgets was a random set of people identifying their favorite gadget. 'What makes a woman sexy?' also was a random set of people from the streets providing short comment with their opinions - nothing outrageous, it was pretty tame stuff - mostly comments of the 'confidence', 'eyes', type.

I also saw an article on nutrition which was an expert asking questions and quizzing the viewer on what they knew about nutrition in food.

Now this site is still in it's beta phase and quality of content is going to be critical to the site. The question is whether women are going to step up to provide content to this female community. So far the research suggests women are more consumers of video content than creators of YouTube types of video, however may be there are some budding broadcasters out there who are looking for the right supportive venue to get started in saying something. It will be interesting to see if the site can gain critical mass of followers and content creators to be successful.

SheZoom's founder is Stacey Artandi. I will return to the site in a month to see how it's doing.

1 comment:

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