Inspiring Female Entrepreneur - Karen Darby

I've just discovered this wonderful entrepreneur from the UK called, Karen Darby. Here's a woman says she felt she knew she wanted to run her own business from around the age of 8. She took on lots of jobs as a youngster, and lied about her age to get a job at a laundromat. She set up her own telemarketing company at the age of 22, and after 7 years had 200 employees and was making 4 million pounds. In the 90's she had two kids and started to work for herself again, training up customer call centers. In 2003 she set up a new business called, 'simplyswitch'. She was thoroughly passionate about the business as it was responsible for helping people get a good deal on switching between services (phone, energy, etc). She loved the business, and finally decided the time to sell the company in 2006 for 22 million pounds (approx $44M). Below is her list of top tips for success, and here's a link to a terrific interview with her - full of much sound advice and wonderful insight on the why behind her decisions.

Here's her tip list to succeed as an entrepreneur.

Do what you love
Create a white hot burning desire
Create leverage – commit to doing something with determination
Maintain a laser beam focus on your business idea
Use someone else’s money – seek funding opportunities
Be a rhino – learn how to handle rejection
Employ smart people + network like crazy – surround yourself with a strong team
Be enthusiastic
Live the brand – you are the best possible PR for your company
Give yourself a check up form the neck up on a regular basis
Hypnotize yourself – tell yourself you’re wonderful and your ideas are
wonderful
Know when not to listen – especially to negative comments
Double your failure rate
And remember most of all - timing is everything.

Make the Path Easier for Next Gen

So 40% of all businesses in America are owned by women, but only 20% of the women owned businesses make more than $1M. Of those that are making the big money 80% of them say they belong to a formal business organization or network. Making those connections, networking and getting mentoring truly make a difference. If you have an opportunity to provide a helping hand to women owned businesses do - it makes a difference. Rivea Lesonsky, in a Bizjournals post, points to the need to pass on experience and assistance and don't make those that follow in your footsteps have to learn all the mistakes themselves because there was no one to teach you. How true that is. I am committed to working the change of empowering women to be who they are and achieve what they desire, and know it will take more than a lifetime to succeed. I do it to make a path a little less challenging for my daughters.

Women Are Better Marketers. What Does That Mean?

Here's a comprehensive article on why women make better marketing people than men from Branding Strategy Insider. The author even drives home the point that when you look in most marketing departments, sure the most highly paid marketer is probably going to be a guy but the actual best marketer is likely to be a woman. What does that tell us?

The article has so many complimentary points as to why you'd want a woman as your marketer, and so much resonated in general with the world I have worked in, like, males tend to want to step into the limelight when product launches are heralded, whereas women are more about the right people being forward to represent the brand. A fine example was given in Rose-Marie Bravo, chief executive of Burberry. She hired a designer, creative director to become her spokesperson for the brand whenever the press needed to engage in brand rather than step into the limelight herself. Right thing for the brand, but would a guy have been as willing to take a back seat?

One take away from the article should be for women in marketing to have confidence and ask for more recognition - you are worth it.

Strong correlation between female senior executives and strong financial performance

A piece of research by McKinsey suggests that there is a strong correlation between having high numbers of women senior executives and stronger financial performance. Companies with this make-up also have a stronger opportunity to draw from a larger talent pool as talent is in short supply.

Unfortunately I don't have access to the research at the moment, but I will be on the look out for additional quotes from this particular study. It's not the first time there have been positive correlations between financial performance and having women senior executives in the company. However the more data we have to support this situation the better and the more diverse the types of company the better. The previous research I saw was based primarily on the financial industry.

Traditional views of women's roles by men have implications for women's careers

As this research is out there I feel I need to comment on it, though I have a lot of questions about the sample of the population studied and details of the study. Research from the University of Florida reports that men with more traditional views of women will get higher pay than men with more gender equality views.

I would be interested to delve into their political beliefs and also the type of homes they grew up in and the roles their parents played (both working or not, single). I would also like to see information on salaries that compare women with stay-at-home husbands compared to women with working husbands. I have been surprised by how many senior women I've met whose husband are at home.

The participants in the study are between 39 and 47 years old. They had to rate statements on gender roles. The difference in salary was$8500 between men with a traditional view, and those with less traditional views.

In a less generous mood I might wonder how many women did these men step on to move on up the ladder, and how many are they blind to potential to grow after them. This does have implications for impacting women's careers but I need to see the complete study to know what we're truly discussing here.

Wait a Minute - Where are the Women Going?

After growing in number for a few years the number of female CEOs in the Bay Area is declining. Why is this?

Fewer women received venture capital funding in 2007, and there are fewer women in CEO positions, only 13 in the bay areas largest 400 companies/Fortune 500 companies. The article published in the San Francisco Business Times, by Lindsay Riddell. They quote Wendy Beecham as saying more women are opting out than there were 10 years ago. They also quote that percentage of female CEOs receiving venture capitalist funding was at 3% for 2007. Why don't more women receive funding?

Two issues come up - first, when asking venture capitalists who do they lend money too - they say people they know - because women have smaller networks that automatically reduces the number of women who are going to get an opportunity to get funding. A second issue is also how big a game you talk. Women are more likely to be conservative with their success estimates, thus putting them in a less strong position when negotiating and trying to win funding.

So the numbers for 2007 map to a story we have heard before: we need to get out and network with all that will be useful to us, not just women, AND next time up our success capability.

Through the Glass Ceiling and You May Face a Glass Cliff

An article in Business Week refreshes the notion that women in top positions sometimes find themselves facing glass cliffs, a term coined by a paper from 2005. They explain that there is more attention on women that fail, but critics sometimes fail to acknowledge that the situation the woman entered was already a tough situation where a company was in decline. When women are struggling to 'right the ship' it is difficult. Women are often isolated in their position of leadership with less mentors and a smaller network to leverage to weather the storm.

So the next time you hear about a senior woman being dismissed or relegated remember to ask yourself what the situation was like before they entered the position. Remember to give them a second chance. A significant portion of women in science, engineering and technology feel that when they fail they rarely get a second chance.

Ambition abounds in women around the world

I read a nice story today that demonstrates that ambition, focus and determination can help you get results in the world of business. Voice of America reported on UNCTAD (United Nations Conference on Trade and Development) and a program called EMPRETEC which trains entrepreneurs, men and women, to develop skills and grow their businesses. The article comments that 40-50% of enterprises in developing countries are owned by women.

The article focuses on Sapphira Nyabunwa who set up a cleaning business in Uganda. She not only cleans but also offers lawn care services, defumigation, and laundry among other services, and has large clients in health care, hotels, and government. She talks of her path to setting up the business on her own. The endearing part of the article isn't simply another woman based business but the ambition it has instilled in her daughter to own her own business when she grows up. Role models are so incredibly important in the next generation.

Sapphira received second prize in the Women in Business awards now set up by EMPRETEC to award successful role models.

The first prize went to Sana Zaal Burgan, from Jordan, she had received EMPRETEC training earlier in her business career. One quote that I love is that from the training she, '...realized that I am not crazy and that thousands of entrepreneurs all over the world share my personality traits.'

A complete list of the nominees and prize winners can be found on the EMPRETEC website.

Why Are Lists of Powerful People Important?

Today Forbes posted a list they believe to be the most powerful 100 women in the world. The SFGates wrote an article highlighting that 5 women on the list come from the Bay area. It was interesting to read the comments left under the article. The posts mostly commented on the purpose of the list, or who should be higher on the list. However a numbered list of people is an easy article to write, and numbers in headlines apparently sell publications - I'm always interested in reviewing lists of people - this list brought to my attention some people I had not previously heard of like, Safra Catz President of Oracle, and Susan Decker, President of Yahoo! from the Bay area. Whenever I read about women who have made it to the top ranks it always instills a feeling of support, and thanks to them for pushing forward. Only 3% of corporations are run by women, so the article says. Many on the list are in politics, and the number one person on the list for the third year is Angela Merkel, the German Chancellor.

So why are lists of powerful women important - maybe it isn't scientific but it does get attention on women forging the way for others. Lots of work to do to even make that a double digit number. I wonder if there are any predictions on when that might happen?

Most Powerful Women - Take a Break and Be Inspired

I am inspired by Fortune's Most Powerful Women Summit. These are the top women in business. There was panel with lots of high flyers - Andrea Jung (CEO Avon), Anne Moore (CEO Time Inc), and Ursula Burns (President, Xerox). Here are links to three video clips from the conference.

Mentors to Most Powerful Women

Clips also on that page: Mentoring the next women CEOs (5 min) & Breaking the CEO Glass Ceiling (apologies - i wanted to link to these clips but was shortcut-hyperlinked challenged on the Fortune site).

The next summit is in October, however with a price tag of close to $4K dollars for 3 days, I'm doubtful many of us will attend, but staying tuned to hear the quality sound bytes will be worthwhile.

Now sometimes the tricky thing about keeping a blog, is that as you're about to publish a post you come across another slew of interesting information. Here's the best link I've found so far with links to video and content from previous 'Most Powerful Women' events. I haven't had a chance to check it out, but it certainly looks like empowering content. May be I shouldn't be going on vacation tomorrow, there's so much to do, and so many lessons to learn from these amazing women. But... sound body and mind is also a key foundational block for any future leader!

Don't Worry Be Happy - But We Do

The MIT AgeLab has recently completed a large scale survey to investigate concerns about retirement. They have found large differences between men and women. The area where men are more worried than women is potential for being bored during retirement - there us women don't have many worries, but virtually on every other front we are more worried, and as the article says - probably with good reason.

The 3 primary areas where worries occur are: Inflation, Health, and Longevity. The researchers say it isn't unfounded worries given women tend to outlive their spouses, and a large number of women will end up living on significantly smaller incomes than men in retirement. Health, it suggests that women have to do a better job of taking care of themselves, much of their health energy is applied to looking after aging parents and their spouse. It's important to remember to take care of yourself. The final concern is about insuring they have enough assets to last them through their final days.

Increasing women's knowledge of investment funds, retirement funds, and working with financial planners is something that needs to happen. Yes, women do manage much of the money in the home and large financial decisions I haven't read of women's knowledge in long term planning happening. Potentially an area for growth.

Getting Above the Glass Ceiling Before It Forms

Blogher.com has just hosted it's conference. Sounds like it was a wonderful event. The one fact that I picked up from the NYT article was that among internet users 14% of men blog, and 11% of women, however when it comes to top bloggers it is rare to find women's names in the list.

Who sets the rules for which candidates are selected for top listings? We need more influence in these lists, but again its legacy of a old system to judge new contributions. I use google alerts to help me keep up with topics to post on this blog. I love receiving custom news snippets about things I care about, I can never tell if I'm not paying attention to enough main stream news/technology media, or whether I don't find it appealing because of bias in the content (not the reporting but the styles don't resonate with my needs). There is more data today about our buying purchase power, our income, and our capability to set up businesses. I would love to see as new avenues for communication become available or new topics get hot women are able to play stronger roles in the first rounds, so as to not leave us on the outside trying to get in after the fact. Any ideas how we can do this?

Maths Knows No Gender Boundary

... at least at for grades 2 through 11. The No child left behind act has allowed researchers to review standardized test results. A careful analysis of the results from those tests suggests there is no difference in scores for girls and boys. They looked at results for California and 9 other states, and no difference was found. In another data set looking at complex reasoning skills gender differences were too small to be meaningful.

What needs to happen to keep girls on a science track to make it attractive to pull them through to the next level of science? How do we make it personable, where's the face and social part in the math syllabus at university?

LA times Article.

Thank You for People Like Dorcas Muthoni

I love technology and the ability that global connections are easier to make today. The article here, in the Business Daily Africa announces the Anita Borg Change Agent Award going to Dorcas Muthoni, who is the general manager of OpenWorld. She receives the award because of her 3 year investment getting more girls and young women interested in Information Communication Technology (ICT). They talk of the challenges that girls face when they don't know the breadth of what ICT includes before they reject it as a career path. To solve this problem doesn't just involve reaching out to the individuals but also the career counsellors (often teachers) to provide the right encouragement based on the right knowledge, instead of steering women away to more typical careers.

Another woman talks about her motivation to be involved in outreach programs to pull more women into ICT - she had experienced too many times being in a room of men at events and the assumption being she was the event organizer.

The article contrasts the outcome of not participating in outreach programs with the world that could exist if the right mentoring is provided at the right times. On days I'm exhausted, I read articles like this and it makes me find extra breathe to keep going and making it better for the next generation.

How Can We Make Science More Appealing?

Reading this article comes on an interesting day as it's about women in science, and this week my daughters (6 and 8 years) are in science camp. The first day my daughters came home from camp they were excited to used a motor on hand-made bases with wheels - little cars - as my kids described them, and a paper airplane. At the end of day two, they had been excited to take apart a VCR, TV, and keyboard, but then also mentioned that they'd made planes, planes, and more planes. Today they were happy with dismantling another keyboard, but then said it was boats, boats, boats most of the day. There are only 2 girls and 4 boys in the camp. My husband and I are trying to inject people into the discussion of what they're making and how different boats and planes could be designed for different needs to humanize what they're doing. I don't remember when they started to associate these objects with boys, but they are looking for the girl angle or project in the science camp.

Now I read about the challenges in the field of chemistry for female accademics. How a small amount of positive reinforcement and encouragement can go along way to keep people on course. I hadn't read about the research before related to the review of resumes for tenure positions. The article mentions that the same resume was sent out to 200 psychologists who hard a strong leaning to hiring if the name on the resume was male. A difference occured for the resume for tenure as the gender didn't make a difference, however the notes on the resume suggested more follow up for details, research papers, etc. on the female resumes. The article doesn't mention whether there was a difference in whether the reviewer was male or female, but continues to say women often have the same biases as men.


We spend so much of our time working without feedback, encouragement, or reinforcement that we're on path - did you also know that managers are less likely to give direct feedback to women than men? This puts us at a disadvantage, unless we figure out how to get feedback.


A take away from the article on the Chemistry field is to create supportive networks. They do mention this in the article.

Double Standards? Perception or Myth We Have to Deal with it

Who holds whom to a different standard? There was an article published yesterday about the removal of Chief Financial Officer, Erin Callan from Lehman Brothers from her position after the lose of $2.8B in a quarter. The male COO/President was also removed from his position. The article raises questions as to whether women are dealt with differently and need to achieve higher results or judged more harshly when they fail, however the article doesn't say that Erin was treated inappropriately, but with so few women in high positions, when one is removed from responsibilities it does rapidly reduce the percentage of women in top positions.

I read in 'Why Women Mean Business' recently and was disheartened to learn that women aren't willing to apply for a job until their skills fit almost 100% with the job descriptioni, whereas a man will apply when he has 60% of the skills (NOTE: I need to confirm the numbers, but my memory has them pegged around that order of magnitude). If that wasn't bad enough hiring managers (didn't say whether malel or female) are interested in women's resumes when they have most of the skills in the job requirement but will show interest in men's resumes when they have a lot fewer of the skills for the job requirement.

So where does that leave us?

• Have courage to apply for jobs we might not think we're suitable for.


• Be confident in our applications.


• And work our networks to get the best opportunity for filling the roles we want.

We could choose to wait for the world to become a fair place but that doesn't happen in our time frame.

I also recommend visiting http://careerwomaninc.com/ where Lisa Quast does an honest job of explaining how she has built her career to become Executive Vice President of Strategy for Royal Philips Electonics.

The Ultimate Glass Ceiling Remains in Place

I can't have this site talk about getting more women into positions of power and decision making and not comment on Hilary Clinton not being the democratic choice for this fall election. Today in her concession speech she commented that not having been able to break the ultimate glass ceiling. Even though as Hilary said, "...we weren't able to shatter that highest, hardest glass ceiling this time, thanks to you it has about 18 million cracks in it", polls suggest that female democrats are very keen she should be on the ticket as VP. However while that may seem the next best title, does it carry as much decision making as a different leadership position in the senate?

I became a citizen just prior to the last election so I could vote. While my life is busy with work, family, and 'just stuff happening' (while also looking for a few quick-moments) I have to participate when I can in politics - if we don't participate we can't complain when change doesn't happen. Sometimes it's exhausting to participate but you do feel better when decisions are made that you did whatever you could to make a difference. Today Hilary is an example of someone who tried extremely hard to make change and she has made it happen in terms of making it a real possibility that a woman can be President of the United States.

Asian-Pacific Women Increasing their Control of Spend

At the Global Summit of Women (GSW) this week it was reported in China View that by 2014 women will control $516B. They are making their way to fill the openings in the job market and are well educated and living the single life style. The report was from Mastercard Worldwide.

In Hanoi, at the summit, the number of women starting small businesses was given. In the US the number is 40%, Europe a third, and China 25%, and Japan 20%. I always feel a wave of empowerment when I read about such events, the tide is turning and attention is being given to women in business. Alas as I move through the agenda I also read about "... and breaking the cycle of trafficking women and children." These are remain challenging times and there are many benefits to seeing women make their way forward and upward in business to make change happen.

A Glut of Women in the News and Making News

Lots of things of interest here. First the website - Newsonwomen is a neat find - a website that is focused on Women in the News. There's nothing more empowering some days than to read about a slew of women who are succeeding, if in doubt about how to succeed take a look here and be inspired. The article that caught my attention is related to a kickoff event called, 'Women Making a Difference in Digital Media'.

While looking at the presenters at the event I found out about Natalie Del Conte and 'Loaded', Natali kicked off an online series around CES season earlier this year. I've just taken a glimpse at a couple of the daily episodes. Its fast, happy, and an E! type of presentation but of technology. Natali does a nice job of presenting the facts and also has quick insightful one liners about 'her' perspective on the technology, position, or whatever. Her philosophy is generally that there are a lot of technology shows about the 'specs' but not about the 'personal experience', she hesitates when saying that women are more attracted to the personal experience as she doesn't want to offend but honestly I think she's onto something. It has the lightweight appeal of glamour mag show, but actually is informative and just the sort of information you might need to have to drop in a technology conversation, or appear tech savvy - but the great part of it here is it is consumable by non-hard core geeks, and will help you stay up to date, with the added refreshment of a female commentary.

Worth taking this podcast to the gym (now if only I could findmy podcast player wire to connect to the PC, and figure out how to download the podcast, and remember to have it charged when at the gym.... any solution for that anyone???)

A Long Quick Moment: SATC

I know this blog is meant to be about Quick Moments and instantaneous moments of happiness brought about by using technology but I can't help but comment on the fabulous evening I've just had. For the first time in my life I attended a movie on opening night that was sold out and it wasn't an action flick but a chick flick - Sex and the City, what else could it be? And the astonishing thing is I cannot recall ever going to a sell out movie where the audience was 90% female.

Now the interesting thing is I have only watched a couple of episodes as we don't have cable at our house. However there had been a vibe building around this movie that suggested it would be an experience.

For over 2 hours this movie held the audience captive - they laughed, cheered, and called out during the movie. There was camaraderie in the crowd. Imagine for years this audience had been watching the episodes in isolation of their homes, and finally everyone was out watching it together. It was absolutely an experience to see this movie on opening night to feel the female power in the theater. What was the magic formula and how can Hollywood produce more spellbinding block busters for women. I certainly hope so. And while it wasn't exactly a technological experience, maybe I can make it count that my friend ordered and paid for the tickets online before the show in fear it would sell out (how right she was).

BTW I was also very pleased to see included in the movie reference to 'Bag-Borrow-Steal' which I mentioned in my post in January. Such a cool idea, great to see it in operation in the film. Now to develop the life style for the bag.